As a company and as individuals we believe that every time we use technology we become digital creators. Currently, most of our digital content and even memories are sitting on company servers around the world eliminating true ownership of our personal data. Starting with the 540+ million cloud storage customers sacrificing privacy and ownership for convenience, Daplie is creating a home cloud infrastructure that will eventually be the secure and convenient hub for all of our digital devices.
As a company and as individuals we believe that every time we use technology we become digital creators. Currently, most of our digital content and even memories are sitting on company servers around the world eliminating true ownership of our personal data. Starting with the 540+ million cloud storage customers sacrificing privacy and ownership for convenience, Daplie is creating a home cloud infrastructure that will eventually be the secure and convenient hub for all of our digital devices.

In the future of the connected home, every internet connected device (appliances, security systems, home computers, etc.) within the home will need a device that is the central point for data storage and negotiation protocol to empower the homeowner with data sovereignty and complete device control. Even today, consumers are aware of the issue of privacy, safety, and security for these internet connected devices, but with no other option, opt to trade for convenience. The option for homeowners to purchase an easy install server that gives them the ability to take back data and control from cloud services and service providers is very attractive as they will maintain privacy, safety, and security for their home without losing any convenience.
Cloud by Daplie creates the necessary infrastructure (authentication, server architecture, human-readable domains, oauth3 protocols, etc) that allows the homeowner to take complete control of the data and devices within a home and make those devices accessible from anywhere, securely. This is what Daplie is truly building, and we have started with the Cloud storage aspect as many consumers today are feeling the pains of running out of space on devices and paying high monthly fees to rent data storage.
We believe in a simple idea: if you make it, you own it. Current cloud services that manage your data—like Dropbox, Google, and even Web Hosting—are intrusive and expensive. With Daplie, there's no need to sign away your rights to ownership or sacrifice security because you own your server, and you own your content. The power to control your digital life resides in your home.
"When you upload, submit, store, send or receive content to or through our Services,
you give Google (and those we work with) a worldwide license to use, host, store,reproduce, modify,
create derivative works, communicate, publish, publicly perform,
publicly display and distribute such content."
- Google Terms of Service
We've automated the entire process of setting up your own personal cloud, allowing the less tech-savvy among us to get their personal cloud running in a matter of minutes. Manage all your photos, music, and more in your own secure cloud.
Just connect your device to power and your home internet.
Automatically set up your personal domain—or website—like "SmithFamily.com".
Create and upload content and access it from anywhere.
The cloud storage market is growing fast, with an estimated 40% growth rate from now to 2020. But what's even more exciting, is that consumers are becoming open to paying for their data storage. Paid cloud storage users are estimated to increase by 450% from 2016 to 2017.
$80 Billion
market by 2020
40%
industry growth year over year
450%
increase in paid cloud users
Daplie started back in 2011 when our Founder, AJ, started coding up what he saw as the answer to personal data storage and sharing. Daplie has since evolved, officially incorporating in 2015. We've designed and built prototype after prototype and recently launched a pre-order campaign, with plans to start shipping in summer 2017.
Idea
CTO AJ started coding the first traces of Daplie.
Daplie Inc. Founded
AJ and Bryson joined forces to make Daplie a reality. Read our manifesto.
Initial Product Sketches
We designed our initial vision for Daplie. See the process of V1.
Pre-Seed Investment Round
Funded the initial prototyping and hardware build of the Cloud product and allowed for in depth marketing and industry planning and analysis.
Beta Hardware Design
Allowed us to start working with manufacturers to finalize device pricing and packaging.
Public Launch
Officially opening up to the public to educate the general market on our company as well as launch public Pre-Orders of the Daplie Cloud product.
Beta Software & Final Hardware Prototype
Launch Pre-Order Crowdfunding Campaign
Adding to marketing team and preparing for major advertising and outreach campaigns to push pre-orders of the Cloud device.
Finalize mass production specs and produce Beta units for broad testing and refinement. Initial tooling and manufacturing costs.
Continue refining both hardware and software products as well as building out future products and technology for long term growth.
Over the last year Daplie has been meeting with partners around the world as well as participating in global initiatives for the cloud and personal data ownership. Daplie was used as a baseline for many of the ISO/IEC policy discussions with representatives from many different nations. A trip to meet with the largest small server manufacturer in the world was also made this year to solidify production for Cloud.
Freedom. It’s what drives us. The freedom to do more, be more, experience more. Technology should bring us freedom and enhance our lives. Unfortunately, technology today sacrifices our freedoms of privacy and control of our digital lives for convenience. It’s hard to share something with someone without the world or at least a major company knowing about it. And that’s why we’ve decided to Take Back the Internet.
Building a cloud infrastructure utilizing personal servers by Daplie is our way of doing just that. Through building this company and our products we have developed a way for our technology and the Internet to not only enhance our lives but better protect them in the process. With a solid team and commited investors we are excited to lead the next technological revolution and help everybody take back control of their digital lives. Join us and be a part of the movement!
Sincerely,
AJ & Bryson
Daplie makes money from a few different revenue sources. The main source is through sales of Daplie devices such as the Cloud Server and storage drives to retailers and direct to consumer. The second source of revenue is from the Daplie Domains product where domains, digital goods and other services are sold. And third, through the sale of apps which are built for the Daplie personal cloud ecosystem, similar to the Apple app store or Google Play app store.
E-commerce and rewards crowdfunding have already been established for online sales and through strategic partnerships with companies like Bentonville Merchants we are establishing the necessary relationships with big box retailers. Other opportunities are currently being explored.
Daplie is a company for the people, and because of that we want to be a company by the people. For this reason, Daplie is participating in both equity and reward based crowdfunding to make sure that everyone not only has the chance to support the company through purchases, but through company ownership opportunities as well. Our partners and service providers all share in this vision. Crowdfunding also has an important value add in the areas of marketing and exposure, developing a loyal community, and being able to validate and test the market. By utilizing this new crowdfunding law Daplie will be able to seek investment from our users in addition to possible larger investors. Join us as we build a company for everyone.
Daplie produces easy to use hardware and software that powers a plug and play in-home personal server. That means if you know how to turn on a computer and access the internet, you can set up this device. It’s that simple. By having a complete home server with all necessary software pre-installed, along with an owner-chosen domain name, Daplie empowers the customer to maintain complete autonomy, ownership and control of their digital life.
Daplie Products Include:
We want to help people take back the "I" in Internet. Every time we use technology we become digital creators. Whether it’s snapping a photo, visiting a site, or simply using your gps, we create and store information and content. Those creations should belong to us. In some ways our devices are like our digital residences. Many consumers don’t even realize that they are giving up ownership of their data when they agree to use most internet services, or they don't feel they have a choice if they want the convenience of "the cloud". Rather than give a company the right to use our content however and whenever the company wants, indefinitely, Daplie aims to empower the individual to take control of how they use and interact with the internet. With a personal server and the Daplie framework we don't have to sacrifice privacy, control, and security for convenience.
Cloud is a personal server that allows you to stream, share, and backup your digital stuff from anywhere without restrictions. That means you can stream your music without having to pay or listen to ads. You can download and share large files or sensitive information without signing ownership rights over to a 3rd party cloud service, and even host your own website, email, and social network securely. This product offers owners a technology that enables them to have full ownership over their digital life through a localized and self-contained server. This server has a distributed user and device authentication system. It also features a scalable application and services architecture. Data storage is easily extended by adding storage that ergonomically stacks on top of the device. External USB hard drives can be connected as well. The product offers secure and direct connection to devices in the home, the ability to securely sync and back-up files from multiple devices and access the system across public connections. Cloud by Daplie allows users to back-up their entire cloud on the device of another Daplie owner who they know and trust, or on another unit in a different location. The general idea of Cloud is similar to a tablet with apps that store your data and is also accessible from any device that's connected to the Internet.
Nobody likes lots of monthly charges, running out of space on their phone, or forfeiting the rights to their personal data. Like many companies, Daplie was created by a team of driven individuals looking to solve a real problem experienced by everyday people. As avid users of technology, both in our varied work experiences as well as in our day to day lives taking pictures and recording videos, we have all had issues with lack of space on our digital devices, or had trouble accessing and sharing our own data in some way.
Ownership of our digital lives has fallen by the wayside and replaced with convenience and in result more vulnerability. As the Internet of Things and smart devices such as cameras or locks start entering our homes we will need a way to keep our most personal information and ourselves secure. With the Daplie Cloud infrastructure we can keep our families and data secure without sacrificing convenience.
Bryson is the CEO and Co-Founder of Daplie, Inc. He is an expert salesman, experienced product and people manager, and aspiring designer. Since 2005, he has sold millions in revenue door to door, by telephone, television, e-commerce, and at big box retail. Bryson studied Business and Entrepreneurship at Brigham Young University – Hawaii. In late 2014, Bryson attended the coding boot camp DevMountain and spent the following year working at designing crowdfunding compliance interfaces. Finally, in August 2015, he was accepted into Startup Ignition, an Entrepreneurship boot camp, and launched Daplie, Inc. He and his wife Asia have three wonderful children.
AJ ONeal is Co-Founder and Chief Technical Officer of Daplie, Inc. He is a senior software engineer of over 10 years, wedding DJ, and artisan. He provides technical and soft expertise in the areas of software engineering, hardware engineering, and user experience design. After studying Computer Science, Information Technology, and HCI/UXD at BYU, AJ took on the role of lead software developer at SpotterRF and built and managed a team of 6 software engineers before becoming a freelance consultant while doing the groundwork for what today has become Cloud by Daplie. He is a technophobic technologist, accepting only the best of technology that serves to enrich the human experience, and lives outside of Provo, UT.
Brian is the Vice President and is in charge of Crowdfunding, Marketing, and all the things a startup needs to be successful. He brings over a decade of experience working with startups, technology companies, e-commerce and crowdfunding. Having worked with hundreds of organizations looking to utilize crowdfunding in their businesses and helping many of them launch their own crowdfunding portals, Brian helps strategize and execute on key revenue generating opportunities online. Besides helping Daplie scale and reach new audiences, Brian also works with non-profits and charitable organizations to strengthen communities and advises in ways to help organizations be more efficient. Brian studied Business Finance and Entrepreneurship in Minnesota and Idaho, and now lives in Utah.
Josh Isabell is a Board Member of Daplie, Inc. and VP of Retail. He is also a founding partner and Vice President of Marketing at Bentonville Merchants International, a retail account management company that managed a portfolio of $250 million in retail sales in 2015. Josh brings strategic sales and sourcing relationships to Daplie and is responsible for guiding the sourcing and marketing strategy of the company. Josh received a Bachelor of Science degree in Business Management from Brigham Young University - Idaho. He and his wife are the parents of two little girls and currently reside in Northwest Arkansas.
Cory Torgesen is a shareholder and early investor in Daplie. He is VP of Business Development. He has over 10 years of experience in direct sales and sales management. He attended Brigham Young University where he received a Bachelor of Science degree in Business Management in 2010. He then attended Southern Illinois University for graduate studies and completed a JD/MBA joint degree in 2013. After graduate studies he pursued a career in technology sales and worked for VMware selling commercial data center and desktop virtualization products. He is now working as a Regional District Manager at Vivint Solar. He is married and has 3 young children and currently lives about 30 minutes outside of New York City.
Jonathan is the Creative Director at Daplie and oversees the creative direction of the company’s marketing efforts. He holds a Master’s degree in Public Administration with an emphasis in Advertising as well as a Bachelor’s degree in Fine Arts. Over the last 10 years Jonathan has created work for brands large and small across a range of industries including the NBA, Taco Bell, Grey Poupon, Vitamin Water, Old Navy, Starbucks Coffee, The UN Foundation, Gatorade, Twitter, and many others. He is passionate about making meaningful work and enabling others to do the same.
Generally speaking, any company that is currently storing personal digital content could be considered a competitor. This includes data that is stored both on public cloud servers and also data stored on personal storage devices at home. There are many places that people currently host their digital life. Social media, public clouds, personal computing and storage devices could generally be considered competitors. With most storage services customers are not knowledgeable about where their content is being held, who has responsibility for it or who can have access to it.
Cloud by Daplie is a personal server where people can host and share their personal data. There are currently a number of companies that offer a network attached storage devices. Only a very select few of these companies allow users to configure a user-chosen domain name to the device or to expand storage at a fixed cost. This process is often cumbersome and requires considerable expertise to set up. Companies that offer services like this include: Synology, Qnap, & Drobo. These devices are considered network-detached storage. With technical expertise they can be configured as personal servers. Unlike these competitors, Daplie’s configuration is automated and easy to use. No technical expertise is required. Setup, syncing and file access are simple enough for the least tech savvy customers to manage.
There are a few direct competitors operating within our space. Lima has a product that allows users to proxy a single hard drive to any and all devices you own. It is similar to Daplie because it enables you to own your own storage and access it from all your devices. However, it is different from Daplie because Lima is not a personal server and Lima still owns the entire infrastructure that connects your storage to your devices. Simply explained, all of your data passes through Lima’s data center server when it travels between your storage device and your computing device. Lima is still the middleman. Daplie customers have their own server, their own domain, and they have complete control of their content between their storage and their devices. Daplie is not a middleman. Cloud by Daplie is a stand-alone product that does not require your data to pass through Daplie’s data center.
Sher.ly is another direct competitor. They offer an integrated personal server that is designed for inter-organization collaboration. The functionality is designed for teams to data share such as employees who telecommute. Their focus is on storage, not on apps. Sher.ly’s offering is similar to Daplie’s offering because both allow remote shared storage that is accessed through a personal server. However, unlike Sher.ly, Daplie does not charge annual per user license fees in addition to the hardware. Daplie only sells the hardware and the domain. Daplie is much more attractive from a pricing perspective. Protonet also offers a private cloud server that hosts social project management and collaboration software. Like Sher.ly, it is also designed mostly for business use. Protonet is similar to Daplie because they also charge a one-time hardware purchase fee instead of license fees like Sher.ly. Protonet is different from Daplie because currently their hardware costs thousands of dollars. Again, Daplie is much more attractive financially.
Although there are many types of indirect competitors, the market is enormous. There is no one that is doing exactly what Daplie does. With Daplie’s focus on offering something that is designed for the users by the users, we intend to gain market share and grow much faster than any of our direct competitors.
Yes, here is a Q&A video from mid December: https://www.facebook.com/daplie/videos/531613567047769/
And another from early January: https://www.facebook.com/daplie/videos/541941052681687/
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