Crownhunt

65% of the population, that’s over 200 million people, have textured hair. This is a huge opportunity. 

In the past, this population has straightened their hair to fit in, but that’s rapidly changing…

• Consumers are rejecting harsh chemicals used for straightening hair
• The global culture has shifted towards embracing natural bodies and hair textures as beautiful and professional
• New legislation has been passed across the US to remove discrimination in schools and the workplace against textured hair with the CROWN Act
• The Louisiana Board of Cosmetology is requiring textured hair skill for licensure starting in June of 2022.
• The number of folks with textured hair in the US is increasing. The BIPOC population has increased 42% from the Boomer to the millennial generation. 
• Textured hair customers spend 77% more than straight hair customers on products.

There are not enough resources to meet the growing demand for textured hair products and services. This is an untapped and fragmented market.

• Cosmetology schools offer little to no training on textured hair
• While there are products for textured hair, it’s difficult for consumers to find the right products for their specific texture and a huge portion of the products available are not in retail stores.
• Very little technology has been introduced to allow for a better consumer experience or create efficiency in this industry bringing in over $61 Billion dollars each year.
• 

We’ve anchored our start in education. This allows us to fill the huge education gap in the industry and provide great value right away to both stylists and educators as we scale the marketplace. 

The market is evolving rapidly and new opportunities for revenue are emerging all the time. Here's how we plan to achieve revenue in 2022:

• A la carte textured hair class sales (tested and proven in 2021)
• Crownhunt class subscription sales (new)
• Natural hair curriculum license for cosmetology schools (new)

In 2021, we soft launched a beta product and achieved product market fit.

We launched a free subscription for stylists to access discounted textured hair education taught by top tier educators in April 2021.

Educators are looking for this solution, which is why we’ve been able to partner with educators whose work has been seen on:

What sets Crownhunt apart from the competition

• We understand that texture matters
• We use data and technology to recommend the right products and services
• We partner with organizations to create efficiency in their business.
• Our founding team has experience building platform

How we got to where we are today

We've been intentionally lean in our process. We prioritized validating in market before building out robust tech. Now, we're ready to invest in tech and a larger library of courses.

Your investment will allow us to grow our library of courses, partner with more educators, build a beta subscription model and begin to partner with cosmetology schools to diversify their offerings. 

Future Growth

Our initial growth is based on education. We plan to bring in revenue from three key categories that grow over time and allow for new opportunities: a la carte class sales, subscription sales and cosmetology school licenses. The market is also evolving rapidly and new opportunities for revenue are emerging all the time. We plan to expand beyond education into products, services and tools over time - these projections are not included in the chart below.

If you’re looking to invest in a scalable solution that also drives positive change, you’re in the right place.

Our mission is to create new economic opportunities for hair entrepreneurs, empower BIPOC innovators in the hair industry and make it easier for people with textured hair to find relevant products and services.