|1||Women and Black-owned wine shop that sells wines made by women, black, and minority winemakers.|
|2||We are offering an integrated business model to include in-store, e-commerce, and mobile app.|
|3||Our business is part of the new economy, in that we operate in an equitable and sustainable manner.|
|4||Women/Minority-owned wine shop & eatery located in Oakland CA Black Business & Arts District.|
|5||We will hire a diverse staff that is comprised of women and people of color.|
|6||Our social impact mission is to partner with local colleges and offer an internship program.|
|7||Our wines, beers, and tapas bites will be eco-friendly and sustainable.|
|8||With our mobile app and e-commerce platforms, we can operate during a pandemic or shutdown.|
Alicia Kidd and Mari Kemp know wine and its business. I learned they have great connections in such a relationship-driven sector. The wine industry and the SF East Bay community are ripe, if not overdue, for CoCo Noir's unique emphasis on women and BIPOC winemakers. Their plans are ambitious but grounded in a sense of realism. CoCo Noir is honing in on a very promising location in Oakland, which could serve as launchpad to branching out even further.
CoCo Noir Wine Shop & Bar is a woman and minority-owned urban wine shop and online store located in downtown Oakland, CA in the heart of the Black Arts Movement Business District. We bring culture, life, and global experience to amazing wines, foods, and art. We are committed to always providing and sourcing the best wines produced by women and minority winemakers of color.
We pride ourselves on providing wine lovers an enthralling world of diverse wines fundamentally to enhance one’s life enjoyment. We know wine can influence the way in which people experience their days and evenings, the way friends meet, the way families share, and the way people celebrate! CoCo Noir takes you on a delectable journey of discovery and desire that will elevate wine to an experience that can be enjoyed every day.
CoCo Noir offers a large selection of high-quality wines from around the world that are hand-selected by the founders, curated specifically to our customer's needs. We view the customers’ shopping and tasting experiences as paramount. Our shop and online store are built to reflect the expectations of our clientele.
Our grand opening for our wine shop and bar is at the end of the 1st quarter of 2021.
CoCo Noir Wine Shop & Bar has financial statements ending July 31 2020. Our cash in hand is $1,500, as of August 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We hope to be a brick and mortar that operates as an on-premise wine retail store, eatery, and event space for women winemakers and winemakers of color.
Our 5-year vision for our company is to adopt a franchise model that will have many locations in culturally diverse communities throughout the United States and globally. Also, we want to be known as the industry leader in offering wine and food space for all women and minority-owned and hospitality professionals. Finally, we aim to be the leader in wine technology that connects women winemakers and winemakers of color to a global audience to sell their wine and to grow their brand. These projections cannot be guaranteed.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Kidd & Truvillion-Kemp Inc was incorporated in the State of California in February 2020.
Since then, we have:
Historical Results of Operations
Our company was organized in February 2020 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
To date, the company has been financed with $2,000 in initial capital contribution.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 1 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 1 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Kidd & Truvillion-Kemp Inc cash in hand is $2,000, as of July 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month. Our intent is to be profitable in 12 months.
There have not been any changes in our company's finances or operations since the date that our financials have been completed.
Our target open date is 1st Quarter of 2021 - Jan 2021 or Feb 2021. Target Revenue in 6 months - $25,000 (not guaranteed). We believe we'll need a minimum of $50,000 in capital to reach a revenue point.
The other sources of capital will come from the co-founder's personal financial contribution, applying for a business loan, and friends and family contribution.
COVID-19: Managing Risks and Ensuring Business Continuity
With COVID there is naturally ambiguous launching a store front business. In the current situation, we know it is vital to react as fast as possible in order to mitigate impacts and other risks and to prepare the organization for the further development of the COVID-19 pandemic and its possible scenarios. We have developed business continuity management covers infrastructure, cyber, employee, business, operational and communication risks, with the aim of managing and facing new challenges and risks, to ensure continuity of operations and production.
The bottom line so far is that the coronavirus has many effects that are detrimental to the economy in general and the economy of wine in particular. Anyone in the wine business would be wise to ask themselves a series of questions that starts with “how well prepared is my company for a recession?” and continues down the list to supply chain disruptions, swings in consumer demand, altered trade patterns, tasting room strategies and policies, and so on. It is already too late to anticipate some impacts, but not too soon to think through others.
Due to the COVID-19 pandemic, we may face issues acquiring customers and securing distribution partners. It is unknown how this will impact market demands going forward.
Supply Chain Disruption
One impact of coronavirus has been to make us more aware of the inherent risks in international and global supply chains and associated just-in-time production strategies. Bottlenecks anywhere along the chain can potentially impact final production. Wine is certainly affected by supply chain issues related to the coronavirus, although not as much as some other industries such as automobiles and electronics. Glass imports from China are one important concern and I am sure there are others. Wine exports, which are of growing importance because of the domestic surplus, may also be disrupted.
We will probably depend on a small number of large retailers for a significant portion of our sales. Food and beverage retailers in the U.S. and other markets have been consolidating, resulting in large, sophisticated retailers with increased buying power. They are in a better position to resist our price increases and demand lower prices. They also have leverage to require us to provide larger, more tailored promotional and product delivery programs. If we and our bottlers and distributors do not successfully provide appropriate marketing, product, packaging, pricing and service to these retailers, our product availability, sales and margins could suffer.
Unpredictable Governmental Alcohol Policy Change
If the social acceptability of our products declines, or governments adopt policies disadvantageous to beverage alcohol, our business could be adversely affected.Our ability to market and sell our products depends heavily on societal attitudes toward drinking and governmental policies that both flow from and affect those attitudes. In recent years, increased social and political attention has been directed at the beverage alcohol industry. For example, there remains continued attention focused largely on public health concerns related to alcohol abuse, including drunk driving, underage drinking, and the negative health impacts of the abuse and misuse of beverage alcohol. While most people who drink enjoy alcoholic beverages in moderation, it is commonly known and well reported that excessive levels or inappropriate patterns of drinking can lead to increased risk of a range of health conditions and, for certain people, can result in alcohol dependence. Some academics, public health officials, and critics of the alcohol industry in the United States, Europe, and other parts of the world continue to seek governmental measures to make beverage alcohol more expensive, less available, or more difficult to advertise and promote. If future high-quality scientific research indicated more widespread serious health risks associated with alcohol consumption – particularly with moderate consumption – or if for any reason the social acceptability of beverage alcohol were to decline significantly, sales of our products could decrease.
Our location has been promised to us however due to COVID the construction and permitting has been delayed impacting visibility of our launch date.
Although most of our competitors will be undergoing similar environmental risks, our competition with longer store front tenure in the wine business could potentially impact our market share.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
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