Using AI to Optimize Marketing Performance Through Effective Technology Deployment & Management

Last Funded February 2022


raised from 145 investors
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Rated 4.8/5 by KingsCrowd, a ratings and analytics platform for equity crowdfunding opportunities
Product/Market fit with name brand customers: MLB, Cameo, LogMeIn, Capita, Tyler Technologies & more
Sophisticated SaaS platform supports technology management from discovery to discard
ML & AI will deliver insights and technology recommendations

Our Team

Why CabinetM?

We are in the midst of a Digital Transformation revolution. Businesses are digitizing and using more and more technology to evolve internal processes and the customer experience. Think about how your TV viewing, shopping, food shopping, and traveling have changed over the last few years – that’s digital transformation. 

Nowhere is digital transformation more evident than in the marketing department of any organization. Today, everything marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored social post are driven by one or more technology products. Companies are using 75-250 technology products at any given time to acquire, engage, and retain customers. The dependence on marketing technology has created the need for a platform to manage technology strategy, selection, implementation, performance, and spend - CabinetM is that platform. 

Working alongside sales, marketing teams are now responsible for revenue and customer lifetime value. Their success is critical to overall business success and is dependent on having a suite of technology tools (e.g., email platform, social media management tools) that perform well individually and as an integrated whole.  This expensive, complex and integrated group of tools is referred to as the Marketing Technology stack, MarTech stack, or just “stack.”   

A company’s MarTech stack actually looks less like a “stack” and more like a jigsaw puzzle where technology tools are connected to each other and share customer data. Managing the complexity of the stack and evolving the stack to address new marketing requirements is challenging and companies are struggling. In fact, Gartner reports that only 58% of the average MarTech stack is fully utilized. Why? There are a number of reasons for poor utilization:

  • Poor product selection – marketing teams have more than 15,000 tools to choose from – choosing correctly is difficult
  • The complexity associated with product implementation and use
  • Poorly implemented integrations
  • Lack of internal skills to use the technology purchased
  • The rapid pace of marketing and marketing technology innovation that requires constant evolution in the stack

Poor stack utilization leads to skyrocketing costs and poor marketing performance, which in turn impacts a company’s ability to achieve its revenue and customer lifetime value objectives

Enter: CabinetM. The first-to-market solution of its kind, our platform acts as Operations Command Center that marketing teams use to manage technology discovery, implementation, performance, spend and strategy.

CabinetM is a SaaS offering for enterprise level organizations, and the value is staggering: improved marketing performance, increased efficiency, and mega-savings.

We’re proud to be the industry’s first Marketing Technology Management platform —already built and being used by best-in-class customers—and the largest marketing technology database with 15,000+ products across 500+ categories. Our customers reduce their tech spend by an average of 20% within 12 months.

As companies manage their technology on CabinetM, we are collecting a growing amount of technology application and performance data. We now have a large enough data set to apply machine learning (ML) and artificial intelligence (AI) to surface individualized technology recommendations for CabinetM’s customers and provide benchmarks for expected technology performance.

As the MarTech industry continues to grow and evolve, so does the need for product and platform management. With product-market fit already verified and no enterprise-level direct competitors, our company’s growth potential is unlimited. First stop? Companies with annual revenues in excess of $10M—a total initial $2B US market for CabinetM. But marketing is just the beginning. Over time our goal is to drive technology strategy and performance across the entire enterprise.

Premium home goods, professional sports, and higher ed, just a few of the markets CabinetM serves. The common denominator? A vast need for MarTech management. Big name brands rely on CabinetM as the platform to manage their technology products and their technology stack as a whole. With a subscription model ranging from $7.5-37k per year, we’re poised for growth

Our founders Anita Brearton & Sheryl Schultz boast a long list of industry accolades, including but not limited to: involvement in 27 prior IPO and M&A exits, combined 50+ years of marketing experience, Techstars alum, 2x CEO, and veterans of the investment world as board members, investors, and angel group leaders.

With the CabinetM platform solid, leadership is now focused on growth: building a sales and marketing team, activating sales channels, and investing in product development to sign more customers and deliver immense value to clients and investors. Our ambitious, accomplished company is just getting started.

CabinetM leadership is the best at what we do, and we’re playing the long game. With the proven expertise, product, and plan, CabinetM is on track to become the platform for holistic technology management across the enterprise and ultimately, business success. The market opportunity is vast. Will you be on board as we scale?

CabinetM wants to make it simple for our new investors to start using the platform, so we are offering discounts off the first year's annual subscription, regardless of which one you choose. For our incredible investors only: