Buttonsmith Inc.

🏆 Software bringing American factories into the 21st century

Last Funded May 2023


raised from 626 investors
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🚀 Beta factory: $13M+ in cumulative revenue & 580K customers across 50 states
🔥 World-class team from Microsoft, IBM & Xerox with $250M+ exit to Amazon
🎯 Channel partners include Amazon, Shopify, Etsy, and eBay
💥 Average customer rating 4.9 out of 5 stars

Our Team

Manufacturing is wrought with challenges, yet incredibly important to our nation. I couldn’t be more excited to bring innovation to an industry that has hardly advanced in the past century. The Buttonsmith Operating System for smart manufacturing will revolutionize the way products are made and delivered to customers from coast to coast.

Why Buttonsmith?

Buttonsmith is revitalizing American manufacturing for the 21st century. Our proprietary software-driven manufacturing process allows manufacturers to make exactly what consumers want on-demand, with essentially no waste—and without having to ship products halfway across the world.

Despite its wastefulness, manufacturing is critical to the U.S. economy. It contributes an annual $2 trillion to U.S. GDP and employs 8% of the U.S. workforce.

Current manufacturing processes are inflexible, unable to adapt quickly to changes in demand. COVID-19, for instance, made it abundantly clear that adaptable manufacturing is a necessity in today’s dynamic world. The status quo of manufacturing is failing. 

Our beta factory, powered by the Buttonsmith Operating System for smart manufacturing, has already achieved extraordinary results. We’ve generated more than $11.3 million in cumulative revenue, our 580,000 happy customers love us, and we’re rated 4.9/5.0 across all major eCommerce channels.

Our beta factory started with just 232 SKUs. The Buttonsmith Operating System enabled us to scale to more than 10,000 SKUs, all while cutting out wasteful inefficiencies.

Harnessing the power of software and computing, the Buttonsmith Operating System marries the efficiency of the assembly line with the personal touch and connection of the artisan craftsperson—in a format that’s profoundly scalable. For the first time in human history, it's possible for nearly every manufactured item to be made exactly how the customer wants it, when they want it.

Our software significantly improves manufacturing processes while saving a noteworthy amount of time during production. On-demand production reduces the amount of inventory that manufacturers have to carry, and because they can send things directly to the customers, we can eliminate the upcharges that emerge along the distribution chain.

How the Buttonsmith Operating System works:

(1) The Makinator extracts information from order channels, translates orders to machine-ready files, automates hand-off to partner factories, and updates order status as item manufactured.

(2) The Productinator creates and defines products on different sales channels and determines how to configure products.

(3) The Pictinator eliminates the need to manufacture and photograph sample products with virtual photography software that generates life-like images.

Our leadership team has a long history of solving challenging technical problems and building industry-creating software solutions. We’re leveraging everything we’ve learned from driving digital innovation at companies like Microsoft, IBM, AT&T Bell Labs, and Xerox to revolutionize the manufacturing industry.

What started as 10-year-old Henry Burner's school project turned into an online business that quickly grew, making Buttonsmith a multi-million dollar business with a novel vision. 

Henry's mother, Darcy Burner, helped Henry grow the company at home and eventually took on the role of CEO to run the day-to-day operations of the company. 

Now Buttonsmith not only makes things, but we're a software company at our core, focused on optimizing American manufacturing.  

We’re in the right place at the right time. Global smart manufacturing is a massive market, expected to reach $384B by 2025 with a 12.4% CAGR.

We’ll more than double revenue this year as we scale our proprietary manufacturing operating system on a national level.

As we scale our software to more manufacturers across the nation, our Operating System for smart factories will generate the majority of our revenue. As we transition into a software company, Buttonsmith will receive a transaction fee every time a manufacturer uses our software platform to fill an on-demand order for their customers.

Here at Buttonsmith, we believe companies should only raise money if they’re firmly committed to delivering a return for their investors. We’ve bootstrapped our company all the way to $11M+ in revenue to prove that our manufacturing Operating System can make an impact on the smart manufacturing market. And it does—in a big way. We can’t predict the future, but our leadership team will work with resilience and passion to get you the best return on your investment. Plus, our team has the track record to prove that.

*Forward-looking projections cannot be guaranteed

With the capital raised, we’ll roll out the Buttonsmith Operating System to 100 factories nationally by investing in: (1) software and engineering; (2) sales and marketing, and (3) automation & robotics. We can’t wait to have you along for the ride.