Invest in Blushington

Blushington is transforming the beauty experience for the 304M+ Americans who visit salons every year. 

For over a decade, Blushington has been a beloved name in the beauty industry, delivering exceptional makeup services in major markets including New York, Los Angeles, and Dallas.

Now, we're evolving our business to become a one-stop beauty franchise offering blowouts, makeup, and skincare services. Blushington’s enhanced concept is designed to meet the diverse demands of all ages, hair textures, and skin tones—delivering a tailor-made, luxury-meets-express beauty experience in today’s fast-paced world.

With a flagship lounge operating in New York City, our first franchise already sold in Florida, and plans for a tech-enabled Artist platform underway, Blushington is poised for significant expansion across the U.S. and abroad. These opportunities leverage Blushington’s trusted brand and extensive expertise to scale an accessible luxury concept within the massive $646 billion beauty industry.

Women spend about one-sixth of their lives and over $250,000 on their beauty routines throughout their lives.

The beauty industry, however, is plagued by fragmented services, with appointments scattered across various locations, forcing women to waste already-scarce time traveling between hair, skincare, and makeup salons. High-end salons deliver quality services but at prohibitive, celebrity prices, while more affordable salons make quality tradeoffs. 

Adding to the frustration is that most salons fail to offer inclusive services and products tailored to different ages, skin tones, and hair textures, leaving many women feeling overlooked and underserved with cluttered cabinets filled with ineffective items that promised unrealistic results.

Despite spending an average of $4K per year on beauty services, plus a significant sum on products, women face disjointed, frustrating, and budget-breaking experiences. 

Blushington is changing that.

Blushington's innovative beauty experiences offer unparalleled quality, personalization, and convenience– all at an affordable price.

With over a decade of proven success through our brick-and-mortar concept stores and a brand that consumers love, we're now scaling Blushington via our franchise model and tech-enabled Artist platform to bring our luxury beauty experiences to consumers nationwide.

Blushington caters to all ages, skin tones, and hair textures. Whether clients receive services in person or online, we provide a welcoming environment where every client feels seen, valued, and empowered.

Our impeccably curated lineup of women-owned independent beauty brands, like Jouer, Danessa Myricks, Girlactik, Lawless, and Nudestix, ensures top-tier skincare, makeup, and beauty tools tailored to each client's unique needs.

Blushington’s success in the beauty industry started with makeup services. While Blushington has operated several makeup lounges with healthy margins, we realized we could build an even more successful business while also delivering more value to our customers by offering blowouts, makeup applications, and skincare services all under one roof. 

In 2022, we opened the doors of our flagship lounge in New York City’s Columbus Circle to introduce our model. This location has served as a central hub, attracting clients from around the world.

Adding blowouts and hair appointments was an inflection point for Blushington’s business, laying the foundation to incorporate a franchise model supported by a tech-enabled platform that allows pro-Artists to bring the magic of Blushington to their local markets. 

Blushington’s business is now diversified to generate recurring revenue across three beauty services, franchise fees, a subscription-based Artist platform, and product sales. 

Based on the achievements of our NYC flagship lounge, Blushington’s franchise model brings the beloved brand to hubs across the U.S. and abroad and generates revenue through a well-diversified, scalable business structure.

Operating a Blushington franchise allows entrepreneurs thrive while leveraging Blushington's trusted brand and expertise. Our franchise cost compares favorably with other consumer franchise costs, ensuring an attractive investment for potential franchisees.

Blushington’s proprietary training ensures consistently high-quality service across all franchises. Our positive culture leads to exceptional staff retention, with team members staying for over 5-7 years.

Franchisee growth will result in strong returns for Blushington. Here are just a few of the benefits a franchise model will offer investors:

To amplify Blushington’s reach, we are building a subscription-based platform to empower beauty professionals to work independently under the Blushington brand. The platform gives Blushginton Artists national visibility and supports them with customer acquisition through a searchable directory and booking app. 

In addition, Artists can earn incremental revenues through a 20% commission on product sales generated through the online store. Unlike other platforms, Blushington Artists retain 100% of their service revenues, with no upfront costs.

Through the platform, consumers can seamlessly shop an artist’s online storefront, enhancing access to luxury beauty experiences for those without a nearby Blushington Lounge and expanding our reach to untapped markets.

This model generates high-margin incremental revenues for Blushington while building brand awareness and credibility within the Pro Artist community.

Blushington's team of executives has advised on M&A deals valued at over $10B and managed media budgets of $5M+. We have a proven track record in beauty, marketing, franchising, and strategic brand development from global giants.

Our CEO Natasha Cornstein is a beauty visionary who led Blushington's transformation into e-commerce and launched the franchising model, making Blushington's luxury beauty services accessible nationwide. Named to the Glossy 50 and featured in The New York Times and Forbes, Cornstein's strategic vision and deep industry knowledge have firmly established Blushington as a trusted name in beauty.

The global beauty and personal care market is projected to reach $646B in 2024, growing at an annual rate of 3.33% over the next five years. The U.S. leads in revenue, with an expected $100B in 2024.

The beauty industry is historically recession-proof. Despite economic challenges, the U.S. beauty market remains strong as consumers prioritize self-care and natural products—highlighted by the beauty category's surging popularity on social media platforms like TikTok.

Several trends are underpinning this growth, including a global shift toward personalized beauty services. Consumers likewise now prioritize convenient, inclusive brands that cater to their specific beauty needs. 

Blushington is strategically positioned to capitalize on these trends by offering curated products and tailored experiences that meet evolving consumer demands. As brick-and-mortar beauty stores evolve into experiential hubs with interactive demos and personalized services, Blushington sits at the intersection of this transformation, providing immersive experiences that align with consumers' shifting expectations. 

Based on our extensive and successful operating experience, we have a deep understanding of the unit economics of a lounge. Our strategy is to focus on markets with low rent, low labor costs, and high visibility and demand. For example, our Dallas store was one of our most profitable locations in Blushington’s history with $750K annual revenue based exclusively on makeup services, with a 21% EBITDA margin, $5 sq/ft rent, and a $7.25 minimum wage. 

We plan to replicate this model in an even more profitable format, as we now offer blowouts and other hair services, which have improved our gross margins by 7%+ and nearly doubled the number of appointments per visit. Driven by the booming beauty market and diversified, recurring revenue streams, we're set to surpass $26M in cumulative revenue within five years. 

Our $6.5M pipeline of prospective franchisees reflects high demand for this opportunity, with the first location already sold in Florida. Franchise fees and 7% royalties are projected to significantly boost recurring revenue as the franchising model grows.

We're raising capital to scale our franchise model and tech-enabled Artist platform to reach even more beauty consumers around the world. Our goal is to have 181 locations sold and 107 operating within five years, bringing our express luxury experience to new markets across the U.S. and globally.

In summer 2024, we introduced wig styling services, expanding our market reach while utilizing existing personnel and inventory. 

The strategic acquisition of major franchise companies like European Wax Center ($910M enterprise value, acquired by private equity firm MKH Capital Partners) and DryBar ($255M acquisition by Helen of Troy) illustrates the high demand for scalable, high-performing brands like Blushington. While we cannot guarantee any outcomes, we envision a similar exit path for Blushington, including strategic conglomerates or acquisition by a private equity firm.

Blushington was founded on the belief that the beauty industry should be inclusive and available to all, regardless of income, age, skin tone, or hair texture. We envision a new era of beauty experiences: where personalized beauty is easily accessible to everyone, whether it's in our Lounges or online through our tech-enabled platform. 

Now, we're offering those who share in our vision the opportunity to own a financial stake in our success. Our intention for raising on Wefunder is to make investing in Blushington accessible to all, starting at $100. Plus, investors can benefit from exclusive investor perks:

At the $500 mark or above, we are offering an exclusive a free blowout in our NYC lounge for yourself and a friend bookable September 2024 - only 20 available on a first come basis!

Join us in shaping a world where beauty is for all. Invest in Blushington today.