Your browser is old and is not supported. Upgrade for better security.
Wefunder logo

Invest in Blender Bombs

The World’s Only Superfood Smoothie Booster. Creating A Brand New CPG Category.

EARLY BIRD TERMS: $841,457 LEFT

$658,542

raised from 206 investors
INVESTMENT TERMS
 $24.995M  $18.746M pre-money valuation Priced Round
Early Bird Bonus: The first $1.499M of investments will be at $10.65 per share and a $18.746M pre-money valuation
$250, $500, $1K, $2.5K, $5K, $10K, $50K
LEAD INVESTOR
I invested in Bomb Enterprises because of their ambitious mission to transform the health and wellness space. I love the niche focus and drive to tap into a new market in a unique way. Helen used $300 and turned that into a $3MM business in only two years and along the way she built a rockstar team. We were most impressed by their organic growth so far and ability to think out of the box. I'm excited to support their future growth and expansion.

Highlights

1
Female owned and led; Founder. Helen Hall-Leland has 1 prior CPG exit.
2
$13MM+ in total revenue with zero outside investment.
3
62% customer retention rate, 24% conversion rate and 24% of revenue is reoccurring subscription.
4
60 day customer value of $86.
5
Available at Amazon, Whole Foods, Walmart, Thrive Market and dozens of other retailers.
6
Pioneering a new CPG category: At-Home Smoothies. Category creators command extraordinary multiples.
7
The potential to profit while improving and enhancing the lives of other people.
8
You’re more than an investor, you are one of our biggest assets and a part of our mission!

Our Team

When I was a personal trainer in 2017, my clients had no problem exercising, but when it came to eating healthy- now that was a problem. Smoothies are time consuming! So I developed Blender Bombs to simplify the addition of superfoods to their daily routine. It changed their lives, and I made my mission to impact more lives & change communities!

Pitch

Brands that solve customer dilemmas have the ability to motivate purchase, deliver TRUE incrementality and create NEW categories.

The Blender Bombs Journey Has Been A NATURAL Progression:

Blender Bombs founder Helen Hall-Leland began her health and wellness journey as a personal trainer. She realized incorporating superfood smoothies into your daily routine was a tasty and convenient way to manage weight, maintain health, and provide the body with the proper nutrition needed to fuel a healthy lifestyle.

Helen noticed the smoothie industry was dominated by lifeless, non-filling, powdery substances, often made with questionable ingredients. Plus, making smoothies at-home was a daunting task for most people. She solved this problem by rolling Blender Bombs in her kitchen and selling them out of her home. Shortly after, she expanded to e-comm and opened Hustle Smoothie Bar.

The love and knowledge for superfood smoothies rapidly grew in the community. Helen quickly learned consumers NEEDED a whole-food, At-Home Smoothie Solution.

Many products and companies add value to categories but true category creators are wholly accretive. It's important to understand the difference between adding value and being 100% incremental.

Our consumers have significant purchasing power, along with a strong desire to eat healthier and more convenient food, without sacrificing taste.

Very, very few companies have created a TRUE Omni Channel business model. The coffee industry is the bellwether. Led by Starbucks, coffee owns consumption points on-site (coffee shop, hotels, etc.), at retail (grocery stores, gas stations, etc), and on web-based platforms. Most brands and categories will never have the customer acquisition potential of Blender Bombs!

Overview