How do you actually unlock an article on a publisher's site?

We have seamless backend integration with every publisher we partner with via two main methods. 1. We embed our product directly onto the publisher’s website, offering custom solutions that require minimal effort from the publisher, as we handle most of the technical aspects. 2. We integrate with third-party paywall providers, which are common among publishers. By partnering with these providers, we enable a single integration to apply to any publisher using that vendor, which streamlines our...

What do I get in return. For investing ?

You not only get access to our Early Bird discounted valuation if you’re among the first $300k in investments, but you also get access to a number of investor perks (please see wefunder.com/zette for the full suite of perks depending on how much money you invest). As for potential ROI, our long-term goal at Zette is to target an IPO (initial public offering), which would value the company at a billion dollars or more. The upside of investing early can be incredibly high. So if you believe in ...

It looks like there's been a relatively recent pivot towards AI. Please elaborate. How is ML relevant to your business model (which is ostensibly primarily "surfing the internet paywall-free. "). How much are you investing in ML (e.g., relative to to other costs)? It's not bro...

We're using AI to make our service better by helping users find and read articles that are usually hidden behind paywalls. This is important because it's hard to discover good articles that people usually can't access without paying—not only are these articles not shared on social media, but they’re less discoverable on search engines and receive less engagement overall. An AI-powered recommendation system allows us to surface the best content for our readers, paywall-free. We have an edge he...

How do you address varying subscription rates among news outlets?

Currently we address varying subscription rates by standardizing the cost per article. That means that each article across different news outlets costs the same amount to the user. This makes it easier for both publishers and readers alike to know the cost of each article within the Zette platform, and standardizes negotiations with publishers as well.

Who is your target audience?

Although we’ve designed our product to be accessible for everyone seeking high-quality information, on the consumer side we’re particularly focused on engaging younger digital natives. We call this demographic the HENRY CATTS: High Earners (Not Rich Yet), Curious and Aspiring Twenty and Thirty-Somethings. This group spans from older Gen-Z’s to older Millennials, or those in their early 20s to late 30s. They range from college students accessing high-quality information for the first time, to ...

Zette

Knocking down paywalls to provide your news, your way

zette.ai

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