do you know when you Google “Yacht Water,” the only thing that comes up is the phrase “desalinated urine”?

I did not know that, but that is hilarious and also a great reason to get an SEO expert in the house immediately! :)

Where is the water for Yacht Water being sourced from? I know there’s a charitable giving aspect of Yacht Water’s business which is fantastic and also curious about the ethics of the players in the supply chain.

As of now, we are going with a US co-packer who works with several other indie and larger brands. Spring water (and the SKU with lemon is pasteurized). I will be working very closely with each of the groups on the supply chain, although I wish there were more that were Black and women-owned. We can work on that next:)

If we want to invest is there a deadline date that we should invest by? Or is it solely based on the amount raised/needed?

That’s a great question, Danielle. Thank you for asking. It’s a bit of both about amount and date. Based on the platform and SEC rules, I have a total of 6 months from my start date earlier in April to raise up to $5M if I wanted to. I can also select the end date and amount. Right now, I want to raise the $1M I mention in the video, and I’d love to do that as soon as possible. I project that it might take until approx end of May or June to reach the $1M goal. There’s also the chance that as ...

Hello. Looking for my first investment opportunity. What happens with funds, if the goal isn’t met?

Hi, Naomi, thanks for asking. I love that this is your first angel investment! Since we already reached our first milestone ($100,000), all funds will be paid out to us and we will use the funds as listed in the overview/details. Our next big milestone is $1M.

Please share all ingredients as I want to know if it is something I can stand behind.

Thanks, Staci! It is natural purified water for "unflavored still" and "unflavored sparkling". It's natural purified water + lemon juice for "sparkling lemon" and "overboard". :)

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arlanwashere.com

Gloucester Township, NJ

Female Founder Food & Beverage Consumer Goods Retail Minority Founder

Highlights

Bootstrapped CPG brand from renowned investor and entrepreneur, Arlan Hamilton

Joining forces with non-alc trailblazer, Drew Davis, and her GEM Blends/Dry Bar brand.

Leverages research that specific non-alc is the go-to "escape" beverage and alcohol/soda alternative

Unparalleled, unique ecosystem & founder backstory to help propel early adoption and network effect

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Team

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Cultural Landscape

Eat the Rich

As the middle class continues to shrink and social mobility is at an all-time low, the wealthy are retreating to exclusive clubs and luxury destinations.

In this cultural moment, TV and film blockbusters have one thing in common - they're angry about the rich (Succession, Triangle of Sadness, White Lotus). People are looking for ways to deal with the reality of the wealth gap and the signs are showing up everywhere: in tech, art, marketing, and food.

Moments of Escape

71% of people say finding joy and happiness in everyday moments and opportunities to escape stress are important to live well.

In an anxious world, moments of levity and humor matter more than ever. We see humor and surrealism making a comeback in advertising (Fiat's stand against gray, Husqvarna's signing vacuum cleaners).

Brands that create pauses, rituals and moments that allow consumers to exhale and be themselves will feel the benefit.

Our Take

Offering a humorous, tongue-in-cheek take can bring people a momentary escape from the tensions and anxieties of life. By empathizing with frustrations and offering a moment of respite, we can help people find levity. But, it's important that we make our commitment to impact clear at the same time so our audience understands the serious mission behind the brand.

Consumer Landscape

Sparkling waters have become a healthy treat, especially for millennial and GenZ consumers. They allow health-conscious consumers to discover and explore new brands, flavors, and ingredients that support health and wellness goals. These beverages also help them navigate social situations where alcohol is present, adding to their supportive nature.

The Research:

As consumers (particularly millennials) pay closer attention to what they put int heir bodies, consumption habits have shifter away from traditional soft drinks and sugary, high-calorie beverages to move natural alternatives and low/no sugar drinks.
In 2016, bottled water dethroned soft drinks as the leader in beverage sales.
Since then, bottled water has continue to outperform traditional sodas.
Sparkling water is seen as a treat, especially by millennial and GenZ consumers, with flavored sparkling waters performing particularly well.
Whether infused with natural botanical extracts or boosted with probiotics, sparkling water is getting tastier and more creative.
Studies show that consumers often use sparkling water to pace themselves or as an alcohol alternative while in social situations with alcohol present.

Competitive Landscape

Our Take

Waterloo focused on full flavor while SpinDrift doubles down on real fruit ingredients. While our flavors and ingredients distinguish us, it's our perspective that defines us. In that way, Liquid Death is the closest competitor because of its positioning as a send up to traditional marketing. But, while we're also using humor, we're inviting our audience into the brand experience in a warmer and more elevated way that's not off putting or alienating to any group.