Invest in You Go Natural

You Go Natural was started by founder and CEO, Monique Little because she saw there was a gap for stylish, protective headwear solutions for women with natural hair, addressing the need for versatile, easy-to-use products that prioritize hair health while offering fashionable options for everyday wear. YGN always aims to empower women to embrace their natural beauty without compromising on style or convenience.

With over $25 million in lifetime sales, YGN is leading the textured hair revolution with innovative, stylish, and protective hair accessories.

Every year it's estimated that over $90 billion is spent in the haircare industry, yet textured hair remains underserved when it comes to accessible, stylish, and protective hair accessories. Eight years ago, I found myself struggling to find a solution for my own textured hair while at home with my first child. That’s when YGN was born—an innovative line of hair accessories that addresses the unique needs of textured hair.

At YGN, we’ve created a diverse product line for all hair types, including some of our most innovative and sought-after products:

• Patented Men’s Halo Turban: A first in the market for men's protective headwear.
• Swim Turban: Award-winning and designed to protect hair during water activities.
• Active Line: Stylish and functional for the on-the-go lifestyle.

Each of these products is a fusion of fashion and function, designed for innovation, and loved by customers.

Our products don't just look good—they solve real hair care challenges. Watch our video tutorials to see how our products protect and maintain your hair, from everyday wear to active lifestyles.

The textured hair market is growing exponentially. With over 270,000 loyal customers, we are meeting a rising demand for protective and stylish hair accessories. This is a $3 billion opportunity, and YGN is positioned to be the leader in this space.

Since our inception, YGN has served over 300,000 customers and secured partnerships with major retailers such as Target, CVS, and Bloomingdale’s. Our presence is expanding, with YGN products available in over 300 Target stores and growing to over 600 by next year.

YGN’s impact has been recognized by major media and influencers. We’ve been featured on Shark Tank, where we secured a deal with Mark Cuban, and we’ve made it to Oprah’s Favorite Things list.

We’ve experienced a 160% increase in profit in 2023, even through challenges. Our business is poised for continued growth, with $25 million in sales to date.

YGN is committed to quality and community. Every product is handmade in Dallas, Texas, by skilled artisans, ensuring excellence in every piece. We’ve built a full cut-and-sew operation that supports the local economy.

Behind YGN is a team of passionate innovators dedicated to changing the way we approach textured hair care. I, Monique Little, lead this team, and we work tirelessly to bring our vision to life.

YGN isn’t just about headwear; it’s about representation. We design for a community often overlooked, ensuring every product meets the needs of those with textured hair. Our customers are at the heart of what we do...

YGN’s future is bright. In 2024, we’re expanding to CVS shelves, Bloomingdale’s, and more retail stores. We’ll continue developing innovative products that meet the daily needs of our customers.

We are raising $500,000 to:

• Improve logistics and infrastructure for faster deliveries.
• Invest in new materials and machines to support our retail expansion.
• Continue our legacy of innovation by enhancing existing product lines.

You Go Natural is more than just a brand – it's a community that represents stylish and protective headwear for the empowerment of natural hair journeys. In investing in YGN, you're not only fueling the growth of an innovative Black woman–owned business, but you're helping to shape the future of the natural hair industry.

Plus we want to take care of our investors! When you invest you get some awesome perks depending on your tier level, like early access to new products, some cool YGN swag, plus VIP invites to in-person and virtual strategy events with our leadership team. Your investment comes with the opportunity to jump in on something more – helping us grow product lines, connect with more customers, and share our vision with the world.

Learn more about our Story:

Nature of the Business Podcast Episode 1: Why Monique Started YGN

Nature of the Business Podcast Episode 3: Dawn of the Swim Turban

Nature of the Business Podcast Episode 4: Running a Factory isn't Easy

Special Juneteenth Episode - Our opinions on the rollback of DEI and Affirmative action. The history of progress of black people in America.