Invest in You Go Natural

Easy, Accessible, Stylish, Haircare


reserved of a $50,000 goal
Future Equity
$15M valuation cap
$250, $500, $1K, $10K


Over $20M+ Lifetime Revenue
Over 250,000+ customers to date
Featured in Oprah's Favorite Things 2023
Secured investment from Mark Cuban on Shark Tank

Our Team

YGN: Transforming Natural Haircare Accessory Market

Hi, I'm Monique Little, the lead innovator CEO, and Founder  of You Go Natural. 

YGN makes a full line of hair accessories made to be both stylish and protective for ALL hair types.

Eight years ago YGN took shape in my mother’s living room. I was home with my first child,  and there were no easy AND protective styling options for my hair.

Fast forward 7 years and we have expanded out to 7 innovative product lines and done over $23million in sales. YGN has gone from an idea to a movement. 

We’ve grown to a loyal family of more than 270,000 customers who rely on us daily for their protective styling needs.

YGN isn't just about headwear; it's about representation. We are textured hair forward - designing for the needs of a market that is often overlooked.

Our decision to produce locally isn’t by accident. We believe in committing to our community – our customers. We’ve built a full cut-and-sew operation with some of the most talented artisans in the region. To ensure we’re bringing you excellence & quality, we make every piece here at home in Dallas, Texas.

As we grew, we saw an opportunity to create a family of products that our customers could use every day. We raised $2million in funding and got to work. Over the last two years, we used that investment to launch new products for our community. These include our Patented Men’s Halo Turban, our Swim Turban, and our Active line. 

As our YGN community grows, we’ll continue listening and learning from our customers and designing more products they need.

However, our road to get here hasn't been without growing pains. We began to scale this business during one of the most difficult times in E-commerce history.

A difficult economy and changing advertising landscape, coupled with a devastating flood event in our factory has presented us with major financial challenges.

But it is a challenge we were ready to face.

Over the past two years we rolled up our sleeves to refine the business model of YGN - achieving 115% increase in profit in 2023. 

In addition to improving our business economics, we focused on retail expansion. In 2023, we struck our first retail deal with Target entering into over 300 stores. 

This year we’re continuing to expand our retail footprint. YGN will be in over 600 Target stores nationwide.

And it doesn’t stop there. In 2024, our products will hit CVS shelves. You can also stop into Bloomingdales to get our Swim turban. We've come a long way, and we're not slowing down. 

Innovative satin lined products designed specifically for our customers is always our goal.

Last year our appearance on Shark Tank solidified our spot as a leader in the space, securing a deal with Mark Cuban. And we were also honored to be named to Oprah's Favorite Things!

Today, we want to invite you to join us on our journey. We're on a mission to raise $500,000, and we want you to be part of it. Your investment will be the catalyst for:

  • Improving our customer experience by updating our logistics and infrastructure. This will allow us to get our products out the door faster, and restocking our most popular products more quickly. 
  • Investing in materials and machines to expand our retail expansion. 
  • Finally, we will continue our legacy of innovation by continue to improve existing product lines.

Your investment will help expand our mission to create a more thoughtful and inclusive space on hair accessories shelves across the nation. It will fund more efficient operations to create a better experience for our customers. 

When you invest in YGN, you're supporting a vision of products designed for you. You're supporting a black-woman-owned business that's charting new territory in the beauty and accessories industry.

Join us with a minimum investment of $250 and become a part of something bigger. This isn't just an opportunity to grow your portfolio; it's a chance to be part of a legacy that's shaping the future of haircare.

I'm thrilled at the prospect of having you with us on this journey. Visit our crowdfunding page, make your investment today, and let's wrap the future in style, one head at a time.