Yelli began as an idea in early 2019. Our founder Danielle was working as a waitress in LA as she had done at various restaurants across the country since she was a teenager.

With a natural knack for organization, Danielle would often organize, create and lead the training efforts where she worked. Struggling with outdated traditional training methods she thought "there must be a better way".

When she couldn’t find one she decided to create Yelli.‍

The foundation of Yelli is: If restaurant workers are given efficient, easy training and continuous access to current information the job will become easier and the experience of working at the restaurant will improve.

We are committed to a different approach that can help restaurant owners, managers, and staff members reach their goals together.

The Problem is Real

Running a restaurant is more challenging than ever. Building and keeping a great team is one of the biggest struggles. Yesterdays methods don't work. Restaurants need a way to train and inform that works in today's world.

The Solution is Yelli

We know that quality training and good communication are the key. Yelli was built to give restaurant teams everything they need to do their jobs well.

The food service industry has been missing a tool that focuses on training and keeping teams in the know. The reaction to Yelli has confirmed the need for a tool like ours.

The market for Yelli includes any and all restaurants, bars and similar companies. Yelli is available worldwide. Total market opportunity of $541 Million annually includes only officially English speaking countries. Translation features (expected in June of 2024) will expand TAM and TOM 3-5x over current numbers.

After extensive user feedback and customer research we have expanded the design of Yelli to be even more useful and offer more features (Yelli 2.0). The technical design for version 2.0 is already complete. Funds raised will primarily be used for product development costs of version 2.0 as well as marketing efforts to accompany version 2.0 launch.

1. We are a bootstrapped, lean startup. Creation and launch through 50+ paying customers has been already achieved. Free of any outside investment.
2. Extensive user feedback and customer research on Yelli has been complete, with 50+ confirmed new clients ready to onboard.
3. Based on that research version 2.0 design has been completed. This version will be a significant improvement and will be highly marketable.
4. Significant market expansion is expected in 2024/25 with access for multiple language users.

If you'd like to meet our founding team, or have questions before making an investment, please schedule a meeting here. We'd love to meet you!