Xoca

A delicious, first-of-its kind gut healthy soda made from upcycled cacao fruit.

https://wefunder.com/xoca

Total raised on Wefunder: 145400

Total investors: 46

Quick facts

  • Strong brand identity with mass appeal.
  • A $3.3B, and growing, market segment.
  • Developed a proprietary method for the processing of cacao fruit.
  • Experienced team with significant knowledge across the entire value chain.
  • Successful proof of concept: Average 480% month-to-month growth online via Xoca website and Amazon.
  • Achieved an online store conversion rate of 6.5%, and an average returning customer rate of 36%.

Team profiles

Featured investor profiles

Xoca

A delicious, first-of-its kind gut healthy soda made from upcycled cacao fruit

Never miss an update

  • Join the Xoca community. Follow their journey as they grow.
  • Stay in the loop if they ever decide to raise a round.
Pitch Video
Investor Panel

Investor Panel

Jacob and Brian interviewed Xoca on October 10, 2021. Play Video
Jacob Brutman
Angel Investor, Ph.D. Chemist and Computer Enthusiast
Brian Ballan
Founder in CPG. Most excited about climate friendly agriculture, decarbonization, and regional food systems.
Strengths
says, "I love the concept of upcycling cacao fruit that would otherwise end up being thrown away."
says, "Xoca has shown they can be nimble in response to a pandemic and create a new supply chain where none existed. That is a major accomplishment"
Advice
says, "Keep pushing the product out to retailers to expand your business."
says, "I think they should pick a sales channel and geography and go very deep on it instead of opportunistically taking a few that are available to them now."

What Investors Say

Managing Partner of KALA, LLC
LEAD INVESTOR
Invested $50,000 this round + $150,000 previously
When we first heard of Xoca, we were instantly intrigued because we knew the product would be the first of its kind in the marketplace. The taste, nutrients, prebiotics, and energy component are all the result of the upcycling of one underappreciated superfruit without the use of added sugar, additives, or preservatives. At the time we first invested in Xoca, “prebiotic” was a term not generally known. Today, the category of prebiotic soda is growing quickly and Xoca’s place has been cemented in the minds of consumers as the first and only sustainable prebiotic soda. We believed in this product back then, and still see its true potential now in the positive feedback the company has received from customers, distributors, and industry experts. In addition to the financial potential for Xoca, our decision to invest was also driven by the sustainability component and the support Xoca’s upcycling of cacao fruit provides to cacao farmers. Part of the team is based full-time in Ecuador and works closely with an extended network of local farmers, which allows Xoca to control the process from farm to can. They also work with local universities and organizations to raise awareness about cacao and the importance of rainforest preservation. By collecting the juice that runs off into streams and soils during cacao production, the company is helping to protect local ecosystem while also providing a second stream of revenue for farmers. In addition, as Xoca grows, a percentage of revenues will be donated to founder Jerry Toth’s rainforest preservation efforts to help deliver on the promise of expanding and protecting the invaluable natural resource that is the Earth’s biodiversity. To date, the company has delivered on its promise to develop and launch a premium product with mass-market appeal, while also remaining true to its commitment to the farmers and the environment. Xoca’s prebiotic soda is also just the beginning, as the development of future products is ongoing. The opportunities with this superfruit continue to impress us. Hence, reinvesting this round was “natural” for us.
What People Say