Wild Rye
Beautifully designed technical apparel to empower women in the outdoors : a brand built to last
https://wefunder.com/wild.rye
Total raised on Wefunder: 637222
Total investors: 547
Quick facts
- $5.3M projected in 2026 | $9mm in revenue and profitability in 2027 (projections not guaranteed)
- Featured in Forbes, Wall Street Journal, Outside, Women's Health, New York Magazine, and more
- Certified B Corp & 97% of product line consists of majority recycled or preferred materials
- Sold in every REI, evo, and Title Nine door & 75+ specialty retailers, for a total of 300 doors
- Repeat customer rate is 43%, indicating once people find us, they love us.
- Since launching snow outerwear, Wild Rye's AOV (average order value) has increased by more than 40%
- CEO & Founder Named Outdoor Retailer Emerging Leader of the Year in 2023
- All-women team of outdoorswomen. We are both Wild Rye's customers and creators