Wild Rye

Beautifully designed technical apparel to empower women in the outdoors : a brand built to last

https://wefunder.com/wild.rye

Total raised on Wefunder: 673722

Total investors: 599

Quick facts

  • $5.3M projected in 2026 | $9mm in revenue and profitability in 2027 (projections not guaranteed)
  • Featured in Forbes, Wall Street Journal, Outside, Women's Health, New York Magazine, and more
  • Certified B Corp & 97% of product line consists of majority recycled or preferred materials
  • Sold in every REI, evo, and Title Nine door & 75+ specialty retailers, for a total of 300 doors
  • Repeat customer rate is 43%, indicating once people find us, they love us.
  • Since launching snow outerwear, Wild Rye's AOV (average order value) has increased by more than 40%
  • CEO & Founder Named Outdoor Retailer Emerging Leader of the Year in 2023
  • All-women team of outdoorswomen. We are both Wild Rye's customers and creators

Team profiles

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Wild Rye

Beautifully designed technical apparel to empower women in the outdoors : a brand built to last

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Last Funded July 2026

$1,258,722

raised from 599 investors

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