A new standard for sustainability

Under the leadership of sustainability pioneer Audrey Louise Reynolds, the startup is taking a cult brand with two decades of cultural footprint and goodwill into the mainstream by offering a line of natural and eco-friendly paints and dyes for a mass market. Audrey has consulted to, developed processes, colors, and techniques for companies such as Nike, Pangaia, Roman and Williams.

Problem: why Is Paint Expensive, Wasteful, Toxic, and Smelly?

• Toxicity. The vast majority of paint contains volatile organic compounds (VOCs) that are harmful to human health, and even products that claim to have low or non-VOC levels still contain hazardous ingredients.
• High Cost. Paint is expensive to store and ship because it is heavy and takes up a lot of shelf space.
• Environmental Harm. Every year, 336.6 million gallons of interior paint are left as toxic waste.

Solution: World's First Mass-Market Organic, Natural Paint

• Safety. Made from ingredients that come directly from the earth and contain no biocides, making it safe for newborns and adults alike.
• Low Production Costs. Our paint is a powder that requires only the addition of water, which eliminates the high shipping and storage costs associated with traditional paint.
• Pleasant Smell. Our paints have a natural scent that matches its colors, so you can imagine coloring with "sicilian night blooming jasmine" and have your room smell like the color!
• Zero Impact. Our paint generates no waste and is biodegradable, making it easy to clean up and environmentally friendly.

PRODUCTS:

BUSINESS OPPORTUNITY:

In the rapidly growing organic CPG (Consumer Packaged Goods) market, which is expected to increase by a compound annual growth rate of 11.7%, Weightless Paint has considerable opportunity. Our unique advantages include leveraging our brand's cult following, professional connections with the largest retailers, relationships with prominent decision-makers in media, and competitive gross margins for our innovative products. After a successful launch in retailers including Whole Foods, Jigsaw, and Ikea Weightless Paint is preparing for a global launch.

THE TEAM:

GLOBAL RECOGNITION:

USE OF FUNDS

• Product Development. Refining and expanding our range of organic paints and dyes, funding research into new product lines, and ensuring the highest quality and safety standards.
• Production and Supply Chain. Establishing sustainable and efficient production processes, sourcing high-quality, organic ingredients, and building a robust and ethical supply chain.
• Certifications. Securing and maintaining various product and company certifications, including Fair Trade, ACMI approval, and potential B Corporation, Rainforest Alliance, and Green Seal certifications.
• Marketing and Branding. Building brand awareness through digital marketing, PR efforts, and strategic partnerships. This also includes the creation of an engaging, user-friendly website and e-commerce platform.
• Working Capital. Providing necessary funds forday-to-day operations, including administrative costs, lease/rent for office and production space, utilities, and contingency reserves for unexpected expenses.
• Raising capital/platform. Some funds will go towards paying for services to raise capital, including Wefunder.

MARKET SIZE:

The Market

• Of the $150+ Billion annual global spend on traditional paints and coatings, and the 352 Million gallons purchase annually in the US by DIY consumers, nearly all are fully dependent on petroleum products to be manufactured, harboring negative health and environmental impacts.
• Our proprietary Weightless formula uses natural ingredients that come from the earth, and return to the earth.
• While traditional paints are difficult to store, dispose, or recycle, our paints deliver beautiful and vibrant colors for painting walls, furniture, and art with no lasting footprint on the earth whatsoever. Weightless Paints are made with natural ingredients that are food contact safe for humans and pets, and are free of traditional paint scent.
• Weightless produces proprietary science-based formulas foraged from daily life materials like flowers, seaweed, and minerals to create sustainable and safe colors used around the world by clients including Nike, J. Crew, Barney’s, and Pangaia.
• Weightless Paints are delivered in powder form for safe and easy storage, and are ready to use by simply adding water.

Disclaimer

The offering materials may contain forward-looking statements and information relating to, among other things, including business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to Weightless Paint management. when used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” , "could", "might", "will" and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. Weightless Paint does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.