|1||Vyrill offers deep AI driven video insights through the most powerful in-video search on the market|
|2||Our AI machines watch & listen to videos to analyze text, audio and images online|
|3||Tools to capture, view and license brand-safe, authentic user generated videos (UGV) fast & at scale|
|4||Brands can take immediate action on trending, new & authentic content from one dashboard|
|5||85% of consumers say that video led shopping experiences are the best to make purchase decisions|
|6||For a richer, multi-media video led experience that influences shopping decisions and behavior|
|7||Immediately react to negative, un-safe and damaging brand content and reduce video fraud|
|8||Brands love we offer zero integration to start and ROI within 72 hrs of video aggregation & analysis|
Vyrill was founded by Ajay Bam and Dr. Barbara Rosario, who understood after extensive conversations with brand marketers, that brands and retailers were struggling with capturing and understanding massive user generated video content posted in 48+ languages across the web, smartphones and 20+ social platforms.
Ajay and Dr. Rosario found that brand marketers were looking for ways to understand, who is posting video content, where and when, and what consumers are saying about their products within their videos, and how to leverage authentic video reviews, unboxing and how-to and more for product marketing.
Beyond this, marketers were also looking for ways to find competitor data and insights for user generated video content which led them to the question;
"Might there be a way to sort through all the video content to leverage product reviews for product marketing, or understand customer frustrations and be able to take specific actions?"
As smartphones and high speed telecom networks as 4G and 5G happened, customers have begun to launch their shopping experiences by viewing videos on Google, Bing, Amazon and Youtube. However, Google, Bing and search engines in general, do a very poor job at finding and indexing videos.
Another problem was how to search inside the video itself. As customers watch videos, they want to find what they are looking for instantly, even when the video is long. No one has time to watch a long video or multiple videos. Offering a tool for in-video search, where customers can find what they are looking for instantly was a top priority for Ajay & Barbara.
Vyrill is like a ‘google’ for commerce videos allowing brands to listen and watch inside the video to unlock its potential for revenue.
~ Ajay Bam, CEO & Co-Founder of Vyrill
With user generated video content creation and consumption growing exponentially at 200% a year and since Covid, online video (including streaming video) has spiked growing an estimated 600% and continues to rise. Because 85% of consumers have said that videos influence their purchase decisions and offer a touch free product experience, user generated video has become essential to brand’s seeking to grow revenue.
Ajay and Dr. Rosario initially set out to build a ‘video refinery’, similar to an oil refinery, that would process ‘crude video’ and extract data and insights that are not only usable but that save time, energy and money. They spent three years working on research and development to train machines to watch and understand millions of videos in nine dimensions. Something that has never been done before.
They succeeded and Vyrill is the result.
Here are some key milestones over the past four years;
2016 : • Journey began with analyzing videos to match videos to product,
brands and competitors
Vyrill data and insights support content marketing, at scale. In short, Vyrill has the power to;
Before Vyrill Ajay has been studying in-store and online shopping behavior for over 15 years. He built a mobile shopping app company and sold it in 2009. Dr. Barbara Rosario is an expert in artificial intelligence, machine learning, and natural language processing. The founders met at U.C.Berkeley, where they founded Vyrill right out of U.C.Berkeley’s Skydeck Incubator.
What We Do
Vyrill is a user-generated video content discovery, analytic, licensing and commerce platform powered by our proprietary AI technology.
It’s Ajay and Barbara’s vision is to become the world’s largest video review and commerce platform by enabling new shopping experiences that feature video at it’s core.
Our mission is to empower brands with the best organic user generated videos and insights that enable product marketing, lead-gen and e-commerce.
Our Proprietary Technology
Our insights reports reveal data in nine (9) dimensions including;
• trending videos
• trending influencers
• brand safety
• positive sentiment
• negative sentiment
• interior or exterior
• by topic, keyword and/or hashtag
• and brand safety which includes offensive, misogynistic, sexual and racial language
... and many more search and sort features.
Our dashboard offers video playback along with several sorting metric that allows you to drill down deep into the data.
Benefits of our Proprietary AI Technology
Always know. Receive alerts when consumers posts videos about your brand in real-time, so you can choose to how to respond. Know which content is likely to trend or is trending.
Deepest data set. Vyrill reports against the several core UGC Video metrics so you to make decisions out of confidence: sentiment, topic, scene, demographic, influencer, diversity, data
True sentiment analytics. Only from Vyrill all UGC video content is scored for positive & negative sentiment. Vyrill’s clients use these insights to optimize creative, identify new influencers, obtain data points for product development.
Content licensing. Whether it is discovering an amazing unboxing video, an authentic influencer, a consumer giving a great product demo our clients use the platform to license this content for their website and marketing efforts.
Monitor your competition. All the same deep insights and metrics you get for your brands but for your competition. Now you are able to monitor in real-time what consumers are saying about your competition and apply those learnings into your own communication and product strategy.
Our reports are a wealth of information for marketing and brand managers, data scientists or the research and development team.
To further understand the depth of our reports, we invite you to read more here;
The power is in the understanding and interpretation of the data to craft campaigns that are timely and impactful.
Our Customer Journey
In four steps;
1. One: Capture & Match to find the best video reviews
2. Two: Analyze Matched Videos for reputation, brand safety and ranking
3. Three: License Content to acquire rights for product marketing at scale
4. Four: Distribute content to product pages, apps or homepage to increase conversion
Quantifying the ROI of Vyrill Data
To gather the breadth and quality of data that Vyrill does, brands would need to hire researchers to watch thousands of hours of video to quantify the same data.
Our most recent project amounted to 3000 videos with an average length of 16.5 minutes, totaling more than 800 hours. This amount of time and energy roughly adds up to $21K in expenses to simply watch the videos, let alone conduct analysis and draft reports.
As clients like Porche, AirAsia, Revlon, Dell and Sargento have already experienced, Vyrill as a business solution not only saves time, energy and money but uncovers new possibilities for e-commerce.
If you are interested in following our progress, please click here to sign up for our newsletter by letting us know here: https://vyrill.com/contact-us/
Vyrill Inc. has financial statements ending December 31 2019. Our cash in hand is $59,155, as of October 2020. Over the three months prior, revenues averaged $3,000/month, cost of goods sold has averaged $15,000/month, and operational expenses have averaged $50,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Vyrill has trained machines to capture, watch and understand millions of videos on social, web or smartphones to help brand marketers increase revenue and find new customers by leveraging user generated video such as video reviews, feedback, unboxing, how to videos (and more) for insights, demand-generation, licensing and content marketing.
In 5 years, we hope to be the world's largest premier video commerce platform enabling video led shopping experiences from search to product page to shopping cart. These are forward looking projections and are not guaranteed.
Vyrill Inc. was incorporated in the State of Delaware in June 2015.
Since then, we have:
Historical Results of Operations
Liquidity & Capital Resources
To-date, the company has been financed with $43,300 in debt, $20,000 in equity, $2,187,750 in convertibles, and $100,000 in SAFEs.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 2 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 2 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Vyrill Inc. cash in hand is $59,155, as of October 2020. Over the last three months, revenues have averaged $3,000/month, cost of goods sold has averaged $15,000/month, and operational expenses have averaged $50,000/month, for an average burn rate of $62,000 per month. Our intent is to be profitable in 30 months.
Vyrill was raising a seed round of $3M in March 2020, but was materially impacted by COVID-19. Unfortunately, COVID paused our fund raising process until August 2020. Our customers - brands and retailers - and investors went into hiatus for 4 months from April to July 2020, focusing on addressing their own businesses during COVID. However, COVID has really helped our business as video consumption and creation has grown professionally and personally for everyone. Thus brands and retailers are scrambling to understand how to leverage video for commerce.
With 600% more growth in user-generated video content creation and consumption during COVID and 200% year to year growth pre-COVID, and with over 85% of consumers mentioning that videos influence their purchase decisions, user generated video has become essential to grow brand revenue and growth. We have had more customer meetings in the previous 8 weeks of August and September than the past 6 months as brands and retailers are trying to figure out how to leverage video for product marketing. As we come out of COVID, we hope that our business will grow rapidly, as we aim to become the market leader for video capture, insights, licensing and content marketing. Live streaming is growing and has become essential. In the future we plan to expand analyzing video to live streaming as well, expanding into a new revenue source.
In 3-6 months, we hope that our revenue is $150K to $480K in total over that time period, depending on the number of enterprise and SMB contracts signed during this time period. At that point, we expect our expenses to average around $110K per month, and thus total $330K to $660K over that period. We are already generating revenue currently, but the Wefunder campaign will allow us to hire more sales / marketing employees as well as engineers, thus taking us to the next level. We hope to be profitable in 30 months, once we have taken on enough accounts and expanded our business to cover operational expenses and COGS.
In between now and getting funded, we plan to significantly slow down our burn rate and also raise from angel investors to sustain operations.
If we only hit our Wefunder campaign minimum of $50K, we expect to use other sources of capital to achieve our goals. We have applied for a NSF funding grant for $250K, and we are currently raising another $2M in funding from angel and seed stage investors.
One of our sources of video data capture are social media platforms. If they should decide to shut their APIs, this will affect our ability to deliver insights on that social media source for our customers. This could impact our offering and revenue.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Our business could be negatively impacted by cyber security threats, malware threats, attacks and other disruptions as we analyze and store massive amount of data.
As a company focused on data, we are constantly under scrutiny to be GDPR and Privacy laws compliant. While we strive to be GDPR compliant, we do not always know for sure and cannot always verify if every data that we aggregated from sources is always GDPR compliant. We might have to delete some data from time to time to be compliant and thus there might be legal and product costs to stay compliant.
We are developing new AI algorithms for analyzing videos that has never been done before. Thus, with some of our R&D on the algorithms, we might discover that the algorithms do not deliver the results with high accuracy as we expected. This might impact product development of certain features.
The securities the Company is offering are highly speculative and involve a high degree of risk. There can be no guarantee that you will realize a substantial return on your investment, or any return at all, or that you will not lose your entire investment. For this reason, you should read all information provided carefully and should consult with you own legal counsel, accountant(s) or business advisor(s) prior to making any investment decision.
COVID-19 can materially impact our business. It is unclear how long the COVID-19 pandemic will last and to what degree it could hurt our ability to generate revenues.
The Company can offer no guarantee that future results will conform to the projections. Our operations are subject to all risks inherent in an early stage business enterprise operating in a competitive market. Our financial projections represent our expectations of future performance based on assumptions, estimates and judgments; however, actual future Company performance may be significantly different and will depend on future conditions and events which cannot be reliably forecast. Accordingly, these projections should be considered solely illustrative and should not be relied upon for the purpose of making investment decisions.
Temporary Rule 201(z)(2) provides temporary relief from certain financial information requirements by allowing issuers to omit the financial statements required by Rule 201(t) in the initial Form C filed with the Commission. This offering has commenced in reliance of Temporary Rule 201(z)(2) and, as a result, the following must be disclosed: (i) the financial information that has been omitted is not otherwise available and will be provided by an amendment to the offering materials; (ii) the investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; and (iii) no investment commitments will be accepted until after such financial information has been provided.
A variety of factors may cause our operating results to fluctuate significantly. Many of these factors are outside of our control. They include: the effectiveness of our new product launch and sales and marketing campaign; market acceptance of our products; our ability to develop new products; the amount and timing of operating costs and capital expenditures; introduction by competitors of new or enhanced products; price competition; and fluctuations in general economic conditions as well as economic conditions specific to our industry. One or more of these factors could materially and adversely affect our operating results in future periods. These factors could have a material adverse impact on our ability to implement our business plan, achieve our financial projections or achieve profitability.
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