I strongly believe in the concept and its need in the marketplace.  The connection of professional practitioners to clients has historically been “one of word of mouth”, despite the importance of the decision to most clients. Why should this be the case in today’s world of technology based high connectivity? The need is one that has been waiting to be solved, and Viveka will accomplish it! I have successfully invested in many private placement offerings over the years. In my experience the difference between success and failure is mostly determined by the people executing the business plan. My decision to add additional money to my first round investment is principally based on how I have witnessed Katja and her team execute so far. Katja Kempe is an enormously talented and tireless woman who brings a wealth of exerience to the table. She has been widely recognized for her previous successes. I am most impressed by her ability to be resourceful and creative if things don’t go exactly as planned. This is a critical element in launching a successful new venture. Katja’s ability to lead her team, while adeptly pivoting to handle unexpected changes and challenges continues to build my confidence in this oppportunity.  I am excited to increase my investment and take a larger role as “Lead Investor”.