Invest in VITia

An estimated 129 million people in the US have at least one major chronic disease, that means almost any person in the US has a first degree family member suffering from heart disease, cancer, diabetes, obesity, hypertension or other conditions.

We all know about the struggles patients face, VITia is here to change that by providing tailored plans for individual patients. In the following slides I'll walk you through how we do it.

Thanks for your interest in VITia, I look forward to having you as our shareholder!

- fernando

P.S. Right between the video and the highlights section, there's a tab to ask questions that will get directly to my inbox, please feel free to ask anything, I will be happy to answer.

The problem

Poor management of chronic conditions eventually leads to treatment dropout, a problem that has a huge impact on both society and families' economy. It's a problem that urgently calls for a solution.

A complex problem. Its root causes

During my long career in healthcare, I learned that patients face multiple challenges to properly manage their condition, but it was not until my wife was diagnosed with rheumatoid arthritis that I understood the problem from the patient's point of view, and I made it my mission to solve this problem. Let's join forces to help patients, their families and doctors!

Our solution

At VITia, we are delivering the most complete approach to help patients and their families.

• Patient education about their condition and treatments
• Help patients, their family & caregivers be aligned to doctors' recommendations for easier follow up. Family members will better understand patients and support more effectively
• Open communication channel with doctors. Doctors will better understand patient's evolution and needs, and can have information from other doctors treating their patients for better follow up.

How we use Artificial Intelligence (AI)

Every patient is different, and has different needs, and those needs are likely to change over time for any given patient. Through AI VITiaCARE learns about patient's needs to offers personalized solutions to solve the most impactful causes:

• Patient education. Patients not only receive tailored information, but also have the opportunity to ask questions and chat with our virtual health coach
• Intelligent communication with doctors. If patients grant permission, their doctors can have access to dashboards that show patient's evolution, how closely patients have follow their recommendations, or what other doctors are saying, leading to more meaningful conversations
• Simplified reminders. Getting a reminder to take your drug is one thing, having the possibility of ordering your drug refills within the app, and getting them delivered to your door is another. Plus, patients get awarded with VITiaPoints for getting their drugs on time!
• Motivation. As with everything else, motivation differs from patient to patient, AI helps VITiaCARE to understand each patient's drivers, to provide incentives for developing healthy habits.

Value Proposition

We've learned that patients need external motivators.

Inspired in frequent flyer programs, we are working to create a coalition, just as they partner with hotels, car rental companies, restaurants and other travel-related products and services, we will partner with bio-labs, eye & ear care retailers, caregiver agencies, etc.

Patients will benefit from a wide array of services, where they can both earn and redeem their VITia Points.  Aligning incentives of all healthcare players!

Today, we are starting our coalition partnering with a pharmacy chain.

Our competitive advantage

Patient Support Programs, or PSPs, are product-centered, not patient-centered. Pharmaceutical companies spend over $5B a year to reach only 3% of patients, it's a non-scalable and expensive model.

Other HealthTech companies, have only focused to solve one of these problems, not being sufficient to help patients change their behavior.  Our holistic approach is the difference.

Business Model

VITiaCARE is free to users (patients, their doctors, and caregivers) and we want to to keep it that way.

We have two sources of revenue:

1. From customers (pharmaceutical, and insurance companies). They pay a monthly fee per patient and an annual subscription fee for data analytics. We help pharma increase their revenue by improving adherence to their medications, and insurance companies to limit expenses of disease complications related to non-adherence.
2. From Partners (pharmacies and other healthcare companies). They pay us a commission on sales and a fee for VITia Points awarded to patients. We support them to increase loyalty to their products and services, will

Total Addressable Market (TAM)

Conservative numbers project Patient Support Programs (PSPs) to a compounded annual growth rate (CAGR) of 15.3% from 2023 to reach $18.3B in 2030 (Grand View Research) and loyalty management market to grow at CAGR of 17.5% to reach $22.8 in 2028 (Markets and Markets). Extrapolating these numbers for U.S. and Latin America we estimate the combined market will reach $52B, making it feasible for us to reach $150M in revenue!

A strong team with complementary abilities

Solving such a complex problem, requires great expertise, I cannot do it alone.  I’m thrilled to introduce you to my amazing team:

• Alex, CTO, one of the sharpest minds I know, a mathematician and computer science engineer with deep knowledge on credit cards and airline loyalty programs, with proven results in growing customer base at Aeromexico Rewards and launching Despegar's program in Latin America.
• Kasia, CMO (Chief Medical Officer) she has a rare combination of sound scientific knowledge with great marketing acumen in the US and globally, with great success in global launches under her belt.
• Cesar, CFO, a leader in financial operations with great expertise in public markets and managing financials of loyalty programs. He's dealt with large problems in public companies, and helped moved ahead successfully.
• Jes, VP of Patient Support, with over 12 years helping patients to better manage their chronic conditions, helping patients reach 92% adherence in our previous venture.

Traction

Our paid pilot is live!

It will not only bring initial revenue from commissions and VITia Points, but also provide us with key data to bring new customers and partners, as we build the basis to launch a study in the US Sith the Latino population.

Jointly with Global Health Innovation XCHANGE, we submitted a proposal to ARPA-H, and have ongoing negotiations with the Mexican Diabetes Association, and the Mexican Institute of Medical Sciences.

Wefunder round - Move quickly to profitability

We are raising $124,000 on Wefunder to further develop our product and boost marketing efforts to reach 1,000 patients and $6,000 in MRR by month 9.

We have reached our first $50,000!!

Our aim is to be in a position to raise between $500k to $1M round by Q1 2025 and keep expenses under control to reach profitability next year.

Note: future projections are not guaranteed

With a $12,000 burn rate, funds will give us 10-month runway, our goal is to put VITia in a position where we are able to raise a $1M seed round with a $10M post-money valuation

Why VITia, why now?

Join us in this exciting journey!

The interaction we've had with users, customers and partners makes us confident that we will transform patient care, but we cannot do it alone, and need to move faster, this is where you come in, by completing this pre-seed round we will have the resources to both launch a powerful marketing campaign to communicate our results and to incorporate the main upgrades that our pilot users tell us we need.

COME WITH US IN THIS EXCITING JOURNEY!!