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Invest in Gwen Vodka

Small-batch, craft vodka distilled at 3,100 ft above sea level

EARLY BIRD TERMS: $24,900 LEFT

$100

reserved of a $51,000 goal
INVESTMENT TERMS
Future Equity
$10M valuation cap
Early Bird Bonus: The first $25K of investments will be in a SAFE with a $10M valuation cap and 10% discount
$250, $500, $750

Highlights

1
Currently the company has no debts or liabilities.
2
Gwen vodka truly challenges the current status quo of the vodka market with its stand-out qualities.
3
Vodka is a proven concept and expected to be a $75 billion industry by 2030 across North America.*
4
Team of experienced entrepreneurs and spirits industry experts.

Our Team

The premium vodka market is dominated by only a few players, and the overall vodka market suffers from dullness and sameness. There are many short-lasting trends (e.g. flavored vodka) that does not encapsulate the true spirit of vodka. We want to create a product that challenges the status-quo and re-educates people on how vodka can be enjoyed.

Our Pitch

Brand Positioning

Gwen Vodka is a craft vodka, that unlike other spirits, reminds us there's time to laugh, time to celebrate, time to cry, and time to be wild. 

Gwen Vodka invites people to be themselves, free from conventions and expectations.

Gwen Vodka can be enjoyed neat or mixed, while capturing all kinds of moments, because the brand is intensely focused on the needs and passions of its customers.

Our logo bridges retro-cool with classic elegance

The Iconic G Marker is memorable, identifiable, and powerful. The lines on the bottom create movement throughout the design. These lines also allow for communication at point-of-sale. For example, "Celebrating our 5th anniversary" or "Honoring Christina Koch, first woman on Mars"

*the above statements do not reflect true statements, they are hypothetical.

Dynamic Secondaries:

The Gwen Monogram is proudly stamped on the top of every cork and enshrines our Canadian heritage and craft. 

The Tiger represents our more confident, wild, and bold selves. Gwen is an avatar that people can relate to and see themselves in and the tiger is the unisex personification of these attributes.

Meet Gwen

A Premium Craft vodka for the spirited adult

Gwen Vodka is a small-batch craft vodka created with a distinct flavor with the know-how of Canada's best vodka makers at 3,100 ft above sea level

Gwen Vodka is distilled from fine Western Canadian wheat grain and Rocky Mountain Spring water using a unique filtration process for a smooth flavor. Whether you're looking to mix or sip, Gwen is here to savor the moment with you

Stand-out bottle design that challenges the status-quo

In a sea of clear bottles and blue labels on vodka shelves, Gwen challenges this status-quo with a striking black bottle and eye-catching salmon color

Gwen challenges the 'boring' perception of the spirit with unique features

Our process is also eco-friendly, as all designs are screen printed into the glass

The Gwen bottle is easily spotted from across the room and its finer details convert interest into a sale

Consumer Profile

Who Are They?

  • All genders aged 24 and up
  • They believe vodka is a catalyst to good memories and amazing stories
  • They are comfortable with their financial circumstances
  • They are willing to pay more money for a more premium product that gives them a good experience and aligns with their values

What Do They Want?

  • They do not subscribe to the idea that wholesome memories are driven by wealth or social status
  • They are more concerned with uniqueness, history, social issues, and experience
  • Consumers want to relate with the brands they buy from and want the brand to be part of their lives
  • Gwen Vodka is part of their lives when they're drinking it, wearing it, hanging out in a branded lounge, or engaging with our content
Experiential Travelling Gwen Vodka branded speakeasy bars and lounges to connect with trade professionals such as bartenders and mixologists as well as offer an exclusive space for consumers to hang out and enjoy a martini Strong guerrilla tactics to connect with people in everyday places On and Off-premise experiences such as tastings, merchandise, and giveaway contests PR & Influencers Utilize PR partners to enhance our brand presence in the relevant trade, and lifestyle media channels Engage with strategic influencers to connect with target consumer, build a following, and immerse in the Gwen Vodka brand world Digital Paid media, localized social media, and eCRM strategy as key accelerators of brand awareness and loyalty to convey our message as the world's newest premium craft vodka for the spirited adult Empower our customers to be part of the brand by sharing their own content and experiences on their own channels Social Voice Behave as a craft vodka for the spirited adult Through aspirational content, inspire our customers to be extraordinary Inspire customers to be bold and courageous, stand up for their beliefs, but also let their hair down every once in a while and pause to capture the moment

Experiential 

  • Travelling Gwen Vodka branded speakeasy bars and lounges to connect with trade professionals such as bartenders and mixologists as well as offer an exclusive space for consumers to hang out and enjoy a martini
  • Strong guerrilla tactics to connect with people in everyday places
  • On and Off-premise experiences such as tastings, merchandise, and giveaway contests 

PR & Influencers

  • Utilize PR partners to enhance our brand presence in the relevant trade, and lifestyle media channels
  • Engage with strategic influencers to connect with target consumer, build a following, and immerse in the Gwen Vodka brand world

Digital

  • Paid media, localized social media, and eCRM strategy as key accelerators of brand awareness and loyalty to convey our message as the world's newest premium craft vodka for the spirited adult
  • Empower our customers to be part of the brand by sharing their own content and experiences on their own channels

Social Voice

  • Behave as a craft vodka for the spirited adult
  • Through aspirational content, inspire our customers to be extraordinary
  • Inspire customers to be bold and courageous, stand up for their beliefs, but also let their hair down every once in a while and pause to capture the moment
Off-Premise Mainstream Liquor retail and Independent Liquor retail On-Premise Mainstream Casual dining, Premium Cocktail bars, Premium Hotels, and Mainstream Fine dining

Off-Premise

Mainstream Liquor retail and Independent Liquor retail

On-Premise

Mainstream Casual dining, Premium Cocktail bars, Premium Hotels, and Mainstream Fine dining

Downloads

Overview