Vegetable + Butcher

A $40M+ brand putting nutrition on autopilot—now scaling zero-waste food system to new markets

https://wefunder.com/vegetableandbutcher

Total raised on Wefunder: 435975

Total investors: 194

Quick facts

  • $36M+ in sales since 2021 ($42.5M+ since inception in Q4 2016), 2.5M+ meals served.
  • $6M+ raised from top investors backing our vision.
  • 90%+ annualized subscription revenue growth since Aug. 2024 ahead of new facility launch.
  • 40%+ gross profit margin with a +10:1 customer lifetime value to acquisition cost.
  • $300B+ healthy meal delivery market growing 13% annually.
  • Broad customer base and subscribers with 100,000+ email list.
  • Tech-driven platform to meet customers’ needs and streamline operations.
  • 100% carbon offset, 50,000 meals donated, and 50,000 lbs. of food waste composted.

Team profiles

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Vegetable + Butcher

A $40M+ brand putting nutrition on autopilot—now scaling zero-waste food system to new markets

Funded badge
Last Funded July 2025

$480,977

raised from 194 investors

What Investors Say

LEAD INVESTOR
Invested $25,000 this round + $409,982 previously
I've been involved with Vegetable + Butcher since it was an idea on the back of a napkin. What started as a vision has become a fast-growing meal subscription service that redefines convenient, healthy eating. By delivering nutrient-dense, scratch-made meals sourced from local farms, V+B makes it easier for people to lead healthier, more sustainable lifestyles. The market of health-conscious consumers continues to expand, creating significant growth potential for V&B. Founders Turner Hoff and Ariane Valle have built a brand that resonates with those seeking convenient and better nutrition. I'm excited to support their mission as they scale nationwide
What People Say