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Vegan Mob

Serving up the best vegan BBQ & soul food in the Bay Area

Last Funded May 2022


raised from 632 investors
Pitch Video
Investor Panel


📈 Over $3M in revenue to date despite COVID-19
🔥Vegan industry growing rapidly - plant-based protein segment expected to double to $8B in 5 yrs
🏘 Launched 2 new food truck locations in San Francisco & San Jose in April 2021
🗣 700 reviews on Yelp and 127K followers on social media
🚀 Planning to open a 4th location in LA in 2022 (not guaranteed)
🤝 Exclusive partnership with Something Better Foods supplying plant-based proteins
🏆Listed in 10 best vegan BBQ spots in the US in USA Today - also featured in Food & Wine, Eater, SF Chronicle, & more!

Our Team

We created Vegan Mob to provide healthy food with plant-based ingredients and to help surrounding communities by empowering them with food they enjoy, while also supporting a healthy life-style. There are communities across the country that will benefit from access to healthier food that still celebrates the flavors they love.

Vegan Mob puts the soul in soul food.

Toriano Gordon is a dedicated father and husband from San Francisco’s Fillmore District. After dedicating a decade of his life to helping at-risk and formerly incarcerated youth in the San Francisco Bay Area, he decided to pursue his lifelong passion of cooking. Toriano experienced a huge shift in his health and well-being after adopting a plant-based diet and started Vegan Mob as his way of sharing this with others. 

The Vegan Mob mission is to provide nutritious and healthy food with plant-based ingredients and to help surrounding communities by empowering them with food they love and enjoy, while also supporting a healthy life-style.

Where we started and where we're going

Vegan Mob's flagship location is Lake Park Avenue in Oakland's Grand Lake neighborhood -- just down the street from Oakland's historic Grand Lake Theatre. We opened in October, 2019 and ran out of food six hours into our first meal service. We were equipped to serve a few hundred that day, not the thousands who arrived.

We have hundreds walk up visitors per day and do hundreds of delivery orders through partnerships with DoorDash, Caviar, Postmates, etc. 

Following the tremendous success of our Oakland location we have grown and are planning to expand into new communities, and eventually across the country. Our SF Food Truck and San Jose ghost kitchen launched in spring of 2020. We are looking for a permanent location for the food trunk in SF and to open a walk-up brick and mortar location in San Jose. We are targeting our third permanent location to be open next summer in SF or LA.

Disclaimer: Future milestones cannot be guaranteed

Beyond our Bay Area growth our goal is to build a franchise model to open 100 locations across the country. This expansion will allow us to provide over 1000 living wage jobs with health care benefits and provide healthy food to communities ravaged by poor health and disease.

The food

The menu is comprised of traditional family soul food recipes and barbecue fusion. We make soul food staples like gumbo, brisket, and po' boys that are 100% plant-based. The crowd favorites include the Mob Plate and Smackaroni, our super creamy vegan mac & cheese. Our plant-based proteins are handmade locally by Chef Chew of Something Better Foods.

What Customers Say About Us

There is a literal mob of people who love us. We have over 78k followers on social media, 730 4-star Yelp reviews, and serve regulars like Danny Glover, Mistah F.A.B., and Kehlani. We've been featured in major publications like Food & Wine, SF Chronicle, and Eater. The Vegan Mob movement is strong and we're ready to grow. 

Growing da Mob and our impact

We have set out to combine soul food and BBQ with a healthy plant-based positive lifestyle. The response is proof that people get it, and we're ready to bring Vegan Mob to more communities in the Bay Area and beyond. 

Welcome to the Vegan Mob

We love our loyal customers and fans, which is why we want to open this opportunity for our community to invest in Vegan Mob's growth. Together we can make create more change, eat food that feeds your soul and keeps you healthy, and have a lot of fun. Pull up on us baby!