Congratulations on what you're doing. The sales numbers I've seen ended at 2017. How have the first two quarters of 2018 gone?

Hi Craig! Thank you, and that's a great question. We have had strong sales for the first two quarters of 2018. Right now we are already on track to beat last year's numbers, which is excellent because typically Q1 and Q2 are our slower quarters. Our sales have been up based on steady reorders from existing wholesale customers, the addition of new smaller accounts, and an increase in online orders. What is really exciting is that our current sales do not even take into account the new business...

Are there any rights in buying the SAFE? Also, when will the SAFE turn into a security?

Hi Carlos! Excellent question. With regard to the rights you get with a SAFE, I’ll direct you to the portion of the Wefunder site that breaks them down in great detail: https://help.wefunder.com/#/contracts/304785-safe-simple-agreement-for-future-equity Regarding the timing, the SAFE will convert to shares once we go through our Series A. We plan to do that in about 18-24 months from the time this Wefunder campaign closes.

Do you have plans to hit international markets as well as markets in the Northeastern United States?

Hi James, great question! We definitely plan to expand internationally, as well as the Northeastern US. With regard to international expansion, it is a little tricky because we do beef jerky. Certain countries are very strict when it comes to beef imports. That is not a deal breaker, it just means that we need to plan accordingly and execute our growth strategically, targeting the countries that will give us the biggest bang for the buck first (like Japan and the UK, they love American jerky)...

Hi, how did you come up with the $3.5 million valuation? Thanks

Hi Sam. Great question! We are using a SAFE, so the valuation is set to give the early investors a financial benefit over those who invest at a later time, which in our case will be our Series A. Ideally, we would like to raise our Series A when we are at or around 2.5M annual revenue. At that revenue, even a modest 2X or 2.5X multiple will result in a valuation around 5M-6M. With those numbers, under the SAFE terms, your investment would convert to shares at a valuation that is significantly...

I am interested in investing, in return for marketing.

Hi Rick. Thanks for the offer! Unfortunately, we are not looking to trade equity for marketing right now. I appreciate your interest in VC Dry Goods!

Van Cleave Dry Goods Updates, Team, and Funding Progress | Wefunder, Home of the Community Round

1

114% wholesale growth YOY from 2016 to 2017, with 30% overall growth.

2

Sold in 200+ locations, including Total Wine & More, Brookshire's Grocery Company, United Supermarkets/Market Street, among others.

3

Distributed through UNFI, largest natural foods distributor in the nation.

4

Approved and soon to be sold in the entire Albertsons Southern Division and Bashas grocery stores.

5

Meeting with Walmart, S.E. Grocers (Winn-Dixie/Bi-Lo), and Food Lion later this year. All three already expressing interest based on samples given.

6

Currently discussing licensing agreement with Valiant Comics to debut cobranded beef jerky with release of Bloodshot movie feat. Vin Diesel.

Van Cleave Dry Goods

Snack food, elevated by carefully curated ingredients and real flavor innovation

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