Our people do any combination of the following:1. Achieve new physical skills like doing backfilps in the park. 2. Explore their city's trails like a snowboarder explores a ski area. 3. Socialize with people through hosted pick-up games like superhuman ultimate frisbee.
Why is this important?
People want to play outside, but it is too difficult to go do it. Fun is too far away, too expensive, and too complicated to organize. At the end of the day it is easier to sit on the couch and watch tv. For example, if you lived across the street from the ski area, skiing would be an anytime activity that you would do often, and you would feel great before, during, and after.
Why is our team awesome?
One biomechanical engineer and one engineering leader focused on bringing military quality flexoskeleton technology to mainstream consumers. We have worked together for 5 years and we have built several successful products and companies including Acosta Handyman service, Session's Sprockets, and one of a kind medical rescue stretcher that won MIT's mechanical engineering team product competition in 2010.
Who are our competitors?
Ski areas, sky high trampoline fun zones, walks in the park, watching tv on the couch at home, going to the bar, and other free-time activities where people play, explore, and socialize.
What is our cost of acquiring customers?
We have over a dozen beta testers from acrobatic backgrounds and over 100 Boston area consumers signed up for the public launch. Cost of steady-state acquisition remains to be determined, but we feel optimistic that our sharing mechanisms will make it self-sustaining.
How will we make money?
At first we are going to rent the Hero Feet for $19 an hour in Boston. Rentals allow us to learn what our customers think of our product and the experience. We can quickly update the product and redesign the experience. When we have a product and experience that work, we will pursue standard product distribution channels and this will be accelerated by our learned market demand and understanding.
What makes us unique?
We follow our heart and create products and experiences based on our experience with biomechanical engineering and engineering leadership, extreme sports, and life in the city. We focus on learning, failing fast, and operating efficiently. We dream really really big.
How much are you raising? How will it be used?
$150,000. Development and manufacturing molds. Rental demos to learn about our customers and the market in order to create a great product and experience ready for mass distribution.
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