With today's most recent purchase order from Southern Glazer's Wine & Spirits of Nevada, we note that James FC Hyde Sorgho Whiskey 2018 volume to date is a new annual record. That's right, with several days remaining in April, we've now surpassed full year 2017 shipments.
It would be irresponsible of us if we didn't also note the numbers aren't big yet (full year 2017 was 180 cases; 2018 volume to date is 183), but the path toward big numbers - which will drive our future valuation - is achieving and sustaining an exponential sales growth rate. We, as a management team, are acutely aware that sales growth is our "Holy Grail" and are focused like a laser beam on putting James FC Hyde Sorgho Whiskey on a "hockey stick" growth trajectory.
With 2018 volume exceeding 2017 full year volume in April, it's fair to say we have achieved our desired "hockey stick" trajectory. Next challenge is maintaining that trajectory. Stay tuned.
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