May is always a hospitality blur at PLEASE & THANK YOU

Traditionally, we kick off the month celebrating Louisville’s own Kentucky Derby—the fastest two minutes in sports—and bookend it with the loudest event in sports, the Indy 500. May is a huge month for international tourism, hospitality, and sports in the Mid-South, and this year was no exception.

We’re thrilled to highlight that May 2025 marked our first season as a partner with the WNBA’s Indiana Fever (check out that JUMBOTRON)! With only a few Fever home games under our belt at Gainbridge Fieldhouse, we’re delighted to share that Indiana Fever fans are cookie crazed. Early event sales are outpacing our Indiana Pacers season, and we’re already attracting great press for our brand presence during the home games.

Speaking of the Indiana Pacers—what a playoff run! After knocking out the No. 1 seed Cleveland Cavaliers in five games, the Pacers remain undefeated in the Eastern Conference Finals against the New York Knicks (Game 2 airs tonight on TNT)! The longer they stay in the playoffs, the more opportunities we have to contribute to the awesome fan experience at Gainbridge Fieldhouse. Let’s go, Pacers!

Since our Wefunder raise ended in April, we’ve been GO GO GO!

Moving forward, expect monthly investor updates, each focused on specific revenue centers: June’s Investor Update is all about CPG and we hope to have major franchising news to announce in our July Investor Update.

All investor perks are in the works, with the first two tiers having shipped out over the last two weeks. After the holiday weekend, we’ll mail out the next tier of perks! Send your shirt size if you haven’t already.

Happy Memorial Day, everyone!

Thanks for being a fan!