When people ask me what I'm most excited about 15 years into my career, I end up talking about the future of Stadium Cookies.
I'm a food girl. I can trace almost any of my favorite life moments to the meal I ate that day. I associate my friends and relationships by the meals or drinks we shared together. Eating with someone is personal for me. Drinking with someone is personal for me. Stadium cookies is personal, for me.
I relish thinking about our cookies, being eaten and enjoyed in life's clutch moments ---- live concerts, thrill parks, day trips, games, competitions, championships. Naturally, I love boasting my business as an official partner of the NBA's Indiana Pacers and WNBA's Indiana Fever. In partnership with Gainbridge Fieldhouse and Levy Restaurants, PLEASE & THANK YOU launched our first Stadium Cookies cart during the Pacer's preseason opening game on Oct 14, 2024.
Since October, our Stadium Cookies cart:
- has activated for 71 events - Pacers games, concerts, comedy tours, tournaments, and championships
- generated over $113,000 in new revenue
- attracted multiple Pro Athletes & Pro Team Staffers to invest in our Wefunder and growth plan
- provided a new, fun working atmosphere at a higher hourly wage for our Indianapolis PLEASE & THANK YOU team members.
- made more than 15,000 new FANS , by serving huge crowds of happy people
This is a well executed plan in motion. Stadium Cookies is a brand and a revenue model I trademarked in 2016, hoping to grow through university partnerships. I loved the idea of tailgating before football games and selling cookies to crazed NCAA fans. In 2020, the pandemic slowed down our access to crowds and shelved my ambitions with Stadium Cookies. We pivoted to CPG, a much more insular revenue stream.
The opportunity to parter with not one, but two professional Indiana basketball teams is a dream come true. April sparks Playoff Season and the Pacers have secured home court advantage, assuring our season keeps going with more cookies to sell, to an even more engaged audience; THIS is how nostalgia is made.
And to save the BEST for last, we’re thrilled that the Indiana Fever and Caitlin Clark are such vocal fans of our cookie brand and we're a proud sponsor of their women's basketball team. The WNBA kicks off their season with a televised Indiana Fever x Chicago Sky game on May 17. The Fever have the home court advantage at Gainbridge Fieldhouse and it's sure to be a packed house full of adoring FANS!
Spring 2025 is an exciting season for PLEASE & THANK YOU and I cant wait to share all the W’s with you!
CHIP IN here to be a part of our story. Our community round closes in 18 days - the time to BET ON ME is now.