Middleton, WI – April 1, 2025 – Pivotal Health, a technology-enabled healthcare services company, is strategically positioned to capitalize on the rapidly growing trend of healthcare subscription models. This model, also known as Direct Primary Care (DPC), is experiencing significant growth as consumers and employers seek alternatives to traditional healthcare insurance.  

The Direct Primary Care (DPC) model offers a compelling alternative by allowing patients or employers to pay a monthly fee for a range of primary and urgent care services, often leading to greater transparency and accessibility. According to a report from Hint Health, the US DPC sector is expanding rapidly, with membership increasing by 36% annually and employer adoption increasing by over 800% from 2017 to 2022.  

Pivotal Health is at the forefront of this transformation, offering a technology-driven approach to DPC that enhances both the patient and provider experience. The company's platform automates key tasks and streamlines workflows, enabling efficient and scalable delivery of care.  

"We believe that the future of healthcare lies in models that prioritize accessibility, transparency, and patient-centric care," says Sal Braico, CEO at Pivotal Health. "The increasing adoption of subscription-based healthcare validates our vision, and Pivotal Health is well-equipped to meet this growing demand."

Pivotal Health's Direct Care for Employers and Direct Care for Individuals services are designed to provide cost-effective and convenient healthcare solutions. The company's success in attracting both employers and individual members demonstrates the strong appeal of its innovative approach.  

As the healthcare landscape continues to evolve, Pivotal Health is committed to expanding its reach and delivering high-quality care through its technology-enabled subscription model.  

About Pivotal Health

Pivotal Health is a technology-enabled healthcare services company that provides urgent care and primary care through clinician house calls and telehealth visits. The company's mission is to make healthcare easier for consumers and providers through its innovative platform and patient-centered approach.