Why are we raising on Wefunder?

Because we’re solving an everyday problem—helping people eat better without compromise. And we believe the upside of that solution shouldn’t be reserved for a few. That’s why we’re inviting our broader community—those who believe in us, and benefit from what we make—to invest and grow with us.

Why perks?

Because daily quality protein changes everything. It simplifies food choices, balances cravings, and supports healthy aging—and when it tastes amazing, it becomes something you look forward to. Our Gourmet Whey Protein Concentrate is that product. Born in France, beloved in the U.S. and Hong Kong, and used in fine dining and even cocktails—it’s the backbone of Protelicious.

I (founder Sheila) discovered this through Dr. Jean Francois Lesgards, who is now our Chief Science Officer. It was my biggest discovery, rocked my world, and simplified and upgraded life over the long term.

We’re thrilled to offer it as a perk to investors outside the U.S. who can’t yet try our Parad’Ice ice cream. It’s our way of sharing something meaningful with those who believe in the mission.

Want to know what makes this protein so special—and why timing and frequency matter? That’s in our next post. Stay tuned.