Florida’s Citrus Industry Is in Crisis

For over a century, citrus has been the backbone of Florida agriculture. But today, the industry is facing an existential crisis. Diseases like citrus greening have devastated groves, reducing yields and forcing many farmers to abandon citrus altogether. Climate change, hurricanes, and shifting consumer preferences are adding to the pressure, making it clear that Florida needs a new, resilient agricultural alternative.

Enter Yaupon: A Sustainable, High-Value Native Crop

Yaupon Holly is North America’s only native caffeinated plant, and it has the potential to revitalize Florida’s agricultural economy. Here’s why:

• Disease-Resistant & Low-Maintenance: Unlike citrus trees, Yaupon is naturally resistant to pests and diseases, requiring little to no pesticides or fertilizers. It thrives in Florida’s climate without irrigation, making it a drought-resistant and cost-effective crop.
• Regenerative Agriculture Potential: Yaupon supports biodiversity, prevents soil erosion, and can be grown in harmony with native ecosystems, unlike the monoculture approach of citrus.
• Strong Market Demand: The global tea and functional beverage market is booming, with consumers demanding sustainable, antioxidant-rich, and locally sourced alternatives. Yaupon checks all the boxes.
• Versatile & Scalable: Yaupon can be harvested multiple times per year and processed into a variety of high-margin products, from loose-leaf tea to energy drinks and functional wellness beverages.

A New Era for Florida Farmers

Transitioning from citrus to Yaupon could provide struggling Florida farmers with a profitable and sustainable alternative. With over 500,000 acres of abandoned citrus groves, the opportunity to scale Yaupon cultivation is enormous.

At Yaupon Brothers, we’re leading the charge, proving that this forgotten native plant has the power to transform American agriculture. With your support on Wefunder, we can accelerate this shift, bringing regenerative Yaupon farming to more growers and ensuring Florida remains a leader in sustainable agriculture.

Join the Movement

Be part of the future of Florida farming. Invest in Yaupon today and help us turn this resilient, native plant into the next big American crop.