Dear Heroic Community,

From Day 1, Heroic has been built by our community, for our community. Together, we’re creating a movement that helps people unlock their full potential—so we can help create a more noble and virtuous world.

After years of building, testing, and refining our approach, we’re taking the next step toward scaling Heroic to millions—expanding our impact delivering scientifically validated, life-changing tools to individuals, teams, and organizations worldwide.

We’ve been hard at work behind the scenes, and today, we’re thrilled to share a major milestone in our journey and invite you to be part of this next chapter.

To fuel the next phase of our growth into a leading company in applied self-development, we have officially opened our $10.1M Series A round of funding.

As a Public Benefit Corporation, we have a fiduciary responsibility to serve all of our stakeholders—not just our investors, but our entire community, and the world—which is why we’re excited to share our vision with all of you.

And, if you are an accredited investor, we’d love to invite you to consider joining us as a Heroic investor in our Series A!

Explore the Vision & Opportunity

We’ve created a dedicated Investor Portal where you can explore what we’re building, why it matters, and how you can be part of it:

📄 Our Business Plan – A deep dive into our strategy, and vision.

📄 One-Page Summary – A high-level look at where we are and where we’re headed.

🎥 The Imagine Video – The bigger vision behind everything we’re building.

🎥 Investor Update Video – The latest insights from our investor meeting in Austin.

🔗 Check out the full Investor Portal here: heroic.us/invest

Momentum is Strong—Join Us as an Investor

✅ Heroic doubled revenue in 2024 (on a cash basis), helping more people than ever optimize their energy, productivity, and connection.

✅ Millions of virtuous targets hit in the Heroic app as our community takes action to become their best selves.

✅ Marty Bicknell (CEO of Mariner) and Matt McCall (FORGE Capital) have doubled their investments in the first close of the Series A and are joining our board.

✅ We’re in the process of bringing in the first $2M+ from existing accredited investors, with strong momentum building toward our full raise.

Who Can Invest?

Due to regulatory requirements, our Series A is only available to accredited investors.

Interested in Investing?

If you’re an accredited investor and would like to join our Series A, we’d love to connect.

📩 Submit your interest here: Series A for Accredited Investors

Thank you for being part of this movement. We’re just getting started—and we’re more committed than ever to helping create a world in which 51% of humanity is flourishing by 2051.

It’s Day 1. We’re ALL IN. Let’s go!

With gratitude, courage, hope, and love,

B

⸻

P.S. Did you know you can invest in Heroic through a Self-Directed IRA (SDIRA) or a Program-Related Investment (PRI) if you have a private foundation?

These options allow you to leverage tax-advantaged funds while supporting Heroic’s mission. Learn more here:

🔗 SDIRA Overview

P.P.S. Want to see what a night of sleep looks like after officially opening the Series A—feeling the incredible support of our investors while absolutely dominating my protocol? Here ya go. 😆

Bring it on, indeed. 🤓

P.P.P.S. Here are the required legal disclaimers!!

This email is for informational purposes only and does not constitute investment, tax, legal, or financial advice. You should consult with a qualified financial advisor, legal professional, or other appropriate expert before making any financial or investment decisions. We do not assume any liability for any financial decisions made based on the information presented.

This investment opportunity is being offered pursuant to Regulation D, Rule 506(c) and is available only to accredited investors. Investments in private securities are speculative, involve a high degree of risk, and may result in the loss of your entire investment.

This email contains forward-looking statements, which reflect our current views about future events. These statements are based on assumptions that may or may not prove to be accurate, and actual results may differ materially. We do not undertake any obligation to update forward-looking statements based on future developments.