It’s been just over three months since we launched our invite-only beta on the iOS App Store, and we’re excited to share our latest progress:

• We have welcomed 223 new users to Troov with another 150 funnel leads in progress between Instagram and WhatsApp.
• Partnered with 20 local businesses to provide discounts and paired activities.
• Partnership promotions have proven effective at boosting engagement—our giveaway at Colton House (a ~$250 value) generated over 160 comments and likes on Instagram, all at no cost to the company.

Success With New Text-Based Onboarding Flow

Getting people to download an app outright is often a hurdle, so we’re shifting to a mostly text-based onboarding flow. This lets users engage with the core platform before installing the app. We’ve seen about a 10x reduction in acquisition costs since making this change.

New Social Rewards Feature

We’re exploring a “social rewards” component where users can upload receipts for activities they discover via Troov. We’re excited to pilot a $1:1pt ratio, offering $1,000 in reimbursements for driving $100,000 in transactional activity on the app. Our goal is to demonstrate robust user engagement to potential investors and nothing speaks louder than itemized receipts. The approach also enables us to offer a gamified referral system that improves the economics around social sharing incentives.

Next Steps

• We’re running social media ad tests around the social rewards concept and have brought CAC down to $2.20 per user. We remain cautious about scaling through paid ads alone.
• We’re preparing a WhatsApp engagement campaign for the 4,000+ U.S. numbers we’ve collected, leveraging our new text-based onboarding to further reduce CAC.