Heroic Public Benefit Corporation

Update + the Areté WORKBOOK + a couple videos (Want to see me cry?)

Published on Nov 3, 2023


12 days until we launch our book! (Heart just skipped a beat!😳!!)

Today I’d like to give you another quick update on how the launch is going. 

I’ll also share a video I got yesterday from the Heroic Blackstone Publishing HQ—this one features the Areté WORKBOOK we’ll be giving to everyone who joins us in Austin for our launch event next weekend as we teach them how to run their own 3-hour workshop!


I’m going to make (yet another!) request for your help!!!

First the update…

As I mentioned in a recent email to our Heroic investors (and Michael briefly mentioned in our weekly), we’ve currently sold 15,000+ copies of the book. 


Those pre-order sales would have put us in the top 5 on the New York Times bestseller list over the last several weeks and as high as #2.

We continue to target 20,000+ for week 1 and would LOVE your help!! If you’ve been waiting to buy a book (or 10!), now’s a great time. 😂

As always: You can get the book on Amazon, Barnes & Noble, and/or your local independent book stores. And you can now get it at Target and Walmart too!

And, let us know when you have (by clicking here!) so we can IMMEDIATELY send you an advance reader copy of the ebook (if you buy one copy) and audiobook (if you buy three or more) and an autographed copy + a ton of stuff in our VIP Box (if you buy 10 or more)…

Get this: We’ve already received 50,000 (!!) orders of the book from those and other outlets.


Fun fact: We’ll be featured in Hudson’s (the airport bookstore!) AND in FedEx stores at launch. 

I have to say the whole FedEx thing is pretty cool for me as I’ve always looked at their small, eclectic group of titles and thought, “That would be awesome to have my book there one day.”

Got misty typing that. Mostly because I appreciate our team at Heroic Blackstone for making THAT deal happen. Great work, guys!! 🙌

That leads us to a little video I got yesterday from the CEO of Blackstone featuring our new Areté Workbook.

Here it is:

(GREAT work to the team that dominated that led by Michael: Patrick, Calman, Bryan, Rosey, and Yssa! 🙌!!)

And all that leads to my next request…

As you know if you’ve been following along, we’ve been REALLY (!!!) excited to see if we can be nominated for a Goodreads Choice Award. 

I’m so grateful for all 10,000 (!!!!) of you who have already put Areté on your Want to Read and other shelves on Goodreads. 

I’m also incredibly grateful for the 500+ of you to whom we sent an advance reader copy of the book who have already given it a 5-star rating AND the 200+ of you who have already written a review

I’ve read every single one of your reviews and I am so humbled and astonished by your (goosebumps) incredible kindness and generous support.



Our book is launching at a bit of an awkward time relative to the Goodreads Choice Award nominations. 

The list of nonfiction nominees will be announced very soon. 

And, given the way their awards work, this is the ONLY year we can get nominated. 

Had we launched six months ago, I think we’d have at least 50,000+ people who were reading/have already read or added Areté to their Want to Read list. 

Right now we have 10,000. 

We want to see how Heroically fast we can get to 20,000 to give ourselves the BEST POSSIBLE shot at getting nominated as it remains a long shot. 

To get there, we’re going to open up our “add Areté to your Want to Read list on Goodreads, and get a free Heroic annual membership” campaign!!


Want to get a free year of Heroic premium? (Or give it to a friend if you are already a member?!)

Please add Areté to your Want to Read list and let us know when you have!


Simply go here to take those steps and submit for a free year of Heroic premium.

Know some awesome humans who you think might like both the book AND a free year of Heroic?

Encourage THEM to add Areté to their Want to Read list and let us know when they have! 


I actually recorded a little video for the team at Goodreads in which I thanked them for creating one of the most powerful social platforms in the world that I’ve personally used since the year it was created (around the time I connected with Otis Chandler, their Founder and former CEO forever ago). 

I told them how much I appreciate their hard work and how much it would mean to us to be nominated for their award. 

Then I got emotional when I told them WHY it would mean so much to be nominated for a Goodreads Choice Award. 

You can watch the video here:

I get emotional (and literally almost stopped recording to collect myself) at 2:44 when I said that I thought being nominated for this award would be CATALYTIC for not just our book but for our HEROIC MOVEMENT. 

I can feel the power of this moment. 

I’ve never been more fiercely committed to helping create a world in which 51% of humanity is flourishing by the year 2051 than I am RIGHT NOW. 

I believe this is a special moment for our movement and I intend to do everything I can to follow Theodore Roosevelt’s wisdom from Doris Kearns Goodwin’s brilliant book Leadership in Turbulent Times where she tells us that Roosevelt told us that great leaders seize opportunities that are presented to them. 

With love, wisdom, discipline, and courage I say…


It’s time to change the world. 

One person at a time. 


Starting with you and me and all of us. 



P.S. Here’s that Roosevelt wisdom…

P.P.S. Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love. 

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.