Hello WeFunder! Wow, what a year it's been so far. We have been seen big growth in our sales, won multiple new awards, gained influential partners, and have been busy growing our team so we have a sturdy foundation to scale even more. A few highlights for you -
Sales Channels:
We officially ended our mobile café operations in February ‘22 to focus on DTC and wholesale, which allowed us to focus on the growth and scalability of Nostalgia. We went from minimal wholesale clients to one of the most recognizable in the county. That is an extraordinary accomplishment as we have beaten out national roasters and established local roasters in just 6 months. The combination of taste, service, story, and purpose are resonating with the largest companies in the world.
Perhaps the most exciting announcement is the addition of our first and only physical café in the Torrey Hills Neighborhood set to open in late October! The beautifully renovated space is centrally located and across from Torrey Pines State Park. As most of you know, our potential to scale and be the largest coffee company in the world is through DTC and Wholesale. It is for this reason that we left the mobile café behind. But, through an incredibly unique opportunity, we were offered an existing café space with 70% of the equipment already installed. With the offer of nearly free rent (including utilities), an already built-out café, and the fact that we have an extra espresso machine and grinders on hand, the opportunity and benefit far outweighed the minimal cost. We signed the lease in August of 2022 for 3 years with the only rent payment being 6% of café profits. We are excited to have this physical location in San Diego to increase visibility and provide a place for our audience to interact with the brand.
KPIs:
- We are on track for $1M in revenue this year! Up from about $300k last year
- We are now the 2nd largest supplier of corporate coffee to Compass Group USA in San Diego County, trailing only Starbucks!
- Direct to consumer sales have remained steady as we have been focusing on the B2B sales
Awards:
At this year’s North America Golden Bean Championships(the largest roasting competition in the world) Nostalgia took home the only gold medal in the “Elite Coffee” category! WOO! We all know our coffee is exceptional, but to roast the #1 coffee in North America out of 1,200+ entrants is truly an accomplishment. This puts our roasting program (at only 2 years old) in the same discussion as the most accomplished roasters in the world like Verve, Intelligentsia, Blue Bottle, Equator, and Counter Culture.
In The Press:
◊ Gold Medal Winner at the World’s largest coffee roasting competition (Golden Bean)
◊ #1 Elite Coffee in North America 2022
◊ Coffee Review (6 93+ Rated Coffees in 2022 so far)
◊ Two 95PT Rated Coffees in 2022
◊ Taylor honored on Inc.'s Top 200 Female Founders List
◊ San Diego Local 10 News Feature
◊ The Best Espresso by Saveur Magazine
◊ Best Coffee Roasters in Southern California 2022
We have been busy and will keep working hard to make an impact on the coffee industry! THANK YOU for your support so far - stay tuned for future updates :)