We sat down with our CEO and Founder, Christian Rotter, to ask him 4 crucial questions about thryv™ that we think you’ll find interesting. Hope you enjoy!

1. What inspired you to create thryv™?

CR: It wasn’t any single experience, professor, classmate, or class that inspired me to launch thryv™, but rather a culmination of events from the culture and exposure to the environment at Kellogg that made me realize I really wanted to do more with my life beyond growing shareholder value. I wanted to do something that had a positive impact on society and leave a legacy.

I already knew that I wanted to do something in the financial technology space related to financial literacy and financial empowerment, because unfortunately the fact is that people are not taught good financial sense in schools in this country, which can put them in a very bad position that can spiral out of control quickly.

Through our technology platform thryv™, we’re disrupting the status quo of the US residential housing mortgage market by providing financial literacy, proactive engagement, and gradual behavioral modifications as a way to empower Borrowers and improve the outcome for Loan Servicers.

2. Why was the timing right to start thryv™ and why should investors make a move now to invest in the company?

CR: First and foremost, there is an urgent need by both Loan Servicers and Borrowers for innovation. The overall approach, process, and tools to service residential mortgages has not truly evolved since their inception almost a century ago. The only thing that has evolved in the residential mortgage industry post origination, is the financial engineering necessary to free up capital to lend to more potential Borrowers. So it begs the questions – why has no one focused on the Borrower after the mortgage has been originated and why do we lose sight of their financial situation?

Secondly, the rising interest rates and current inflationary landscape has put undue increased pressure on the lower and lower-middle class especially those living paycheck to paycheck or with outstanding credit card debt. There is a clear unmet need for an end-to-end solution to educate and help prevent potential default that works.

It is important for people like you to invest in thryv™ during our current WeFunder Crowdfunding Round so that we can accelerate the commercialization of our platform to have it ready to help as many families as possible as soon as possible. There is significant demand for what we’re offering from not only Borrowers but from Loan Servicers, Lenders, and Government-Sponsored Enterprises as well.

3. What makes you proudest of what the company is accomplishing?

CR: Making a difference in people’s lives is what makes me proudest. We’re helping Borrowers understand that there are options available to them other than losing their homes and working with families to help them keep their homes when possible. We’re also helping families understand their financial situation and how to improve it with tools that empower them to take their financial future into their own hands. We’re already doing this now on a small scale, so I’m proudest of what we’ve accomplished so far with the resources we have and we’re eager to expand that further.

4. What are your long-term goals for the business and overall vision for the thryv™ technology platform?

CR: We’re in the “crawl” stage right now with our minimum viable product (MVP), users and Borrowers on the platform and an ability to constantly improve it. The “walk” stage will come when we have some Loan Servicers and financial institutions using the platform to continue feeding our intelligence and recommendation engines. And finally, the “run” stage will be when we can get large Government Sponsored Enterprises on board like the Federal Home Loan Mortgage Corporation (commonly known as Freddie Mac) and the Federal National Mortgage Association (commonly known as Fannie Mae), working with their entire portfolio and providing loan fallout reduction for all middle to low-middle income homeowners.