Heroes!

Today I’m excited to share a video from a dear friend. 

But… First…

THANK YOU (!) to everyone who already shared your interest in helping us launch a bestselling book in 2024. 

I’m astonished and humbled by your support. We now have over 15,000 pre-order commitments from nearly three thousand members of our community. 😳 

And…

Get this: We already have requests to have the book translated into 36 languages!! 😳 

The global reach of our community always blows me away.   

Bless you. Thank you. Let’s go! 

Today I want to share a quick video from my dear friend Matt McCall.

Matt is a venture capitalist. We met forever ago after he saw me in Finding Joe and reached out to connect. (If you haven’t watched that yet: Trailer here + Full free movie on YouTube here.)

He’s gone through the Mastery Series/Coach program with not one but TWO of his kids. He even tattooed his wrist with ARETE to remind himself of how to play the ultimate game well. 

And…

He was gracious enough to record a little video describing why he invested in Heroic and inviting you to consider doing the same. 

You can find the video near the top of the Wefunder page here:

Matt: Love you, brother. Honored to have your support. 

Heroic Investors: Love you all. Honored to have your support. 

Day 1. Let’s go. 

🙌!!!

B

P.S. Here’s a transcript of Matt’s video:

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“Hi, I'm Matt McCall, and I'd like to encourage you to join the Heroic team. 

I've been an investor in and huge fan of Brian Johnson for nearly 10 years. 

Over my career, I've invested in over 80 companies, seeing 20,000 business plans, including many household name deca-corns and unicorns. 

I'm a true believer in Heroic because it's changed my life. I've had countless entrepreneurs, friends, even my children sign up and go through Optimize and Heroic. (A number of them have even gone on to do the Mastery program.) 

Even further, I have tattooed onto my wrist Brian's rally cry from Aristotle of ‘ARETE’, which reminds me each day about the importance of striving to be the highest version of ourselves. Of course, my tattoo in the size of my wrist are significantly smaller than Brian's.

But look, we are all programmed since early childhood to chase blue ribbons to toxically drive ourselves, and yet few of us are told how to thrive and be happy while doing so. 

I've had so many successful friends who realized after years on this Hedonic treadmill, that there has to be a healthier, more sustainable and successful way to attack life. 

Fortunately, the great wisdom hasn't changed a lot in the last 4,000 years--just the analogs of stories, the frameworks. However it’s not easy to find, digest, read and understand all this wisdom. If any, you've ever tried to read Seneca or the Upanishads or anything along those lines, you'd agree. Let alone remembering what you've read, what the key takeaways were, and then connecting that wisdom across text across centuries into a useful framework going forward. 

Brian is one of the most gifted synthesizers that I've ever met in my life. He not only gets the core of the wisdom--at this point, across 600 books and PhilosophersNotes and counting--but he also hangs it all together in a guide for us to help us on our journey. This is an essential need in our increasingly confusing and bifurcated world. 

Also as the content community and connections grow at Heroic. So does the value of the company. This is a rare opportunity to truly impact the world at scale and also invest in an opportunity that naturally compounds and scales with time.

So please join me in supporting this amazing company, this amazing mission and this amazing man. 

Thank you very much.”

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Endnotes: 

1. Matt McCall is a Heroic investor.
2. Matt McCall has not received any incentive or consideration of any kind in exchange for their comments relating to, or endorsements of, Heroic.
3. The comments, endorsements, and/or likeness of Matt McCall are included with their express permission.
4. The comments and/or endorsements of Matt McCall are not, and should not be regarded as, investment advice. Individuals considering an investment in Heroic should consult an investment professional before making an investment decision.
5. These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.