Hello Fam, today I'm sharing some cool personal news that is a huge opportunity for Cortex to spread its message over the coming years.

Cortex’s co-founder and CEO, Brennan White, has joined the global board of the International Advertising Association - The IAA is the largest and oldest global advertising association (since 1938) with members and partners all over the world like Google, Facebook, and TikTok.

Brennan will help the IAA guide their mission of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we all live.

One aspect of the mission of the IAA is to align advertisers with consumers and to protect consumer privacy while improving the position of brands. The mission of the IAA aligns perfectly with Cortex’s own mission and Cortex’s technology will play no small role in helping to deliver on those missions.

As a global board member and chair of the Creativity and Innovation Committee, Brennan is thrilled to be in charge of gathering a world class team of creativity innovators to share their knowledge with the world.


From his position on the board of the IAA, Brennan will advocate for the advancement of advertising and marketing professionals via technology and will recruit members to execute the mission. During this era of unprecedented disruption, he will organize content for professionals to quickly become adept and stay current with the latest technologies while spreading awareness of Cortex among the world’s best brands, agencies, and creatives.