El Condor Coffee Roasters

The puzzle analogy

This week's update is intended for anyone taking interest in our crowdfunding efforts, of course, but more specifically the 138 (as of tonight) fantastic people who are committed to participating and are yet to "take the plunge."

We have been having so many great conversations over the past few weeks and want Everyone to feel very good about their coming investments.

First, you should know that we often use the puzzle analogy to describe our vision of Hospitality: yes, you can have a pretty decent idea of what it is meant to be without totally piecing it all together, but somehow the proper guest experience you strive for will not be achieved without its full completion.

Or, in other words,  each small component of this industry is not really difficult to handle, it is assembling them consistently that makes it challenging (and exciting!).

The same puzzle analogy works beautifully for this campaign (and its $600k objective) as well.

Since day 1, we have been approaching it as a 6,000-piece endeavor, each piece being worth $100 (or the price of each share). Regardless of the number of pieces each and everyone of you participates with, they all have exactly the same importance and we do need every single one of them to reach that all-or-nothing common goal of ours (ours meaning you and us).

So please think about it this way and feel both encouraged and proud to make your own contribution: as of right now 1,367 pieces have already been put together and we would go up to approx. 4,800 with all of you also invested!

And at that point, with that much progress made, the rest of the puzzle would be much easier and faster to fully complete...

#letsdothis


Thank you an until next Saturday!


As of today:

22.8% invested - 88 investors - 36 days/5 weeks to go


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