Picking your “Why you may want to invest in us… ” points.
What should you highlight in these points?
Excite investors with your businesses' proudest numbers and most revealing accomplishments. Every single point should elicit an "Holy crap!"
Your growth. Investors want to see how you've grown. Including your rate of growth goes a long way (i.e. Write “3x revenue growth from 2018 to 2019. On track for $3M this year.” instead of simply “$3M revenue this year).
Your most impressive metrics. Highlight name-brand customers/users, customer retention, total number of items sold, etc. You could also mention $ previously raised.
Your team. Be sure to include 1-2 points about your team. Show, don’t tell investors why you’re the best people to do the job. Mention notable investors/partners/advisors too.
Here's an example list:
1. Growth metric. Be specific. "We have $-- in revenue, doubling every year." is more convincing than "We're growing fast."
2. More metrics. "# of customers, including X, Y and Z. Growing 10% month-over-month."
3. Previously raised. $ from # investors. Mention any notable investors.
4. Team. "CEO did this. COO did that. Advisors include..." Boom.
5. Partners. "Strategic partnership with X since 2018."
Wefunder supports three different federal laws that allow startups to raise money legally. To comply with the law, Wefunder Advisors LLC and Wefunder Portal LLC (both owned by Wefunder Inc) also list startups depending on the regulation used.
Legal May 16th 2016
Wefunder Portal LLC
for 464 startups
Wefunder Advisors LLC
for 127 startups
for 3 startups
Curious how well the companies have done? Or how many raised follow-on financing?
Some fine print: 1) These numbers include startups currently live on Wefunder if they pass their minimum target. 2) Some startups use two different laws at the same time (i.e., Regulation D and Regulation Crowdfunding).
Join 864,408 investors who funded 553 startups with over $208.5 million1
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