The Salon Division of the KAO Group, one of the global leaders in high-value-added skincare, haircare, and health products has renewed their contract with Cortex for 2021.

As one of Cortex’s largest customers, KAO’s Salon Division continues to build on their successful first year using Cortex’s artificial intelligence to drive important business decisions from product to advertising. The KAO team truly is one of the most sophisticated in the world, identifying early the role of A.I. in maintaining their lead in a rapidly-changing industry.

The Cortex team is thrilled to continue supporting the KAO Salon Division across their dozens of countries and across their multiple industry-leading brands. We are excited to witness the new heights that inevitably will be achieved by this high-performing team in 2021.

About KAO: Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about $15 billion in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation.