Jim Cummings and Ben Wiessner (two of our Executive Producers) made the SXSW Grand Jury winning film Thunder Road in 2018. Since then, the film has played in 35 cities across the U.S. and made over $510,000 in gross receipts. Yesterday, the Sundance institute published a deep case study of exactly how they went about their distribution strategy.

Being a guiding force behind Snake Oil Song, we thought you might be interested in reading about how Jim & Ben did it and why, for us, it was an obvious choice to try to follow in their footsteps — with their help, of course!

For investors, the nitty gritty information in this case study is very valuable and usually difficult hard to find. We don't often get filmmakers as transparent as Jim and Ben who are so open to sharing their process with us — numbers and all. As we continue down the road of production for Snake Oil Song, it's important to look ahead to distribution strategies, and these types of studies are inspiring and realistic pictures of what could lie ahead.

Read the full study here.