Wefunder

Mid-2020 Investor Update

Nick Tommarello

Published on Jul 6, 2020

Dear Investors,

I'm proud of the Wefunder team for executing despite tremendous hardship.

Despite Covid-19, the recession, and being forced to work at home under Shelter-in-Place, Wefunder has doubled over the first half of 2020 on most metrics. 

Highlights

  • 2X Revenue Growth: ~$2M YTD. We earned about $1M the first half of 2019. We earned about $2M the first half of 2020.
  • $6M Revenue Run Rate. Revenue is accelerating. We earned $500,304 in June. 
  • Profitable. We're profitable over the last quarter. We ran a very small loss over the last 6 months, as spent $30ok in one-time legal fees to invest in our cap table solution.
  • 2X Growth in Startups in Pipeline. We've doubled the number of startups in our pipeline. Over 170 startups are working on launching their campaigns. 
  • 2.25X Growth in Startups Launching Campaigns. We launched 55 startups in the first half of 2019. We launched 126 the first half of 2020. 
  • $30+ million Deployed in First Half. This is about 1.6X year-over-year from the first half of 2019. We expect this to accelerate.
  • 35,000+ Investments; Recession Had No Impact. Over 35,000 investments were made on Wefunder since the pandemic started. There is no correlation between increasing unemployment or stock market declines to our investment volume. 
  • $4 billion of follow-on financing backing the Wefunder portfolio. We updated our IRR page with the financial returns on startups using Wefunder in 2013-2016. We're proud of the objective stats that prove that the best startups use Wefunder.
  • Product Improvement: Custodians. As of May, Startups that launch on Wefunder now have one entity on the cap table. This was by far our biggest barrier to growth.
  • Product Improvement: Lead Investors. Every future startup on Wefunder must have a Lead Investor who vets the startup, personally invests their own money under the same terms, and fights for the interests of investors on Wefunder. A Lead Investor earns the equivalent of 5% carried interest. 
  • Product Improvement: Investor Panels. Every future startup on Wefunder must be interviewed for 10 minutes on Zoom by three experienced investors with expertise in that domain. This interview is public to investors on Wefunder. 
  • SEC Reforms Released. The SEC issued reforms in May that allow startups to launch on Wefunder and accept non-binding commitments without financials.
  • Next SEC Reforms Likely by End of Year. We wrote a 22 page comment letter to the SEC on their proposed capital formation rules. Among many things, this will increase the annual amount that startups may raise under Regulation Crowdfunding from $1 million to $5 million per year, which would dramatically increase our revenue.
  • Fully closing out our $50M round in mid-July. We had an initial closing of a priced round at a $50M pre-money valuation in December. We will have the final close of this round in mid-July. We'll then increase our valuation substantially for our next raise. (Our closest competitor, StartEngine, is raising at a $190M valuation).


Going Forward

Over the remainder of 2020, we plan to:

  • Accelerate Growth Past 2X. We spent the first half of 2020 spending most of our energy on building a stronger foundation. In the last half of 2020, we plan to use this foundation to grow faster. 
  • Hire Designers, Marketers, and Engineers. We're behind on our plan to recruit a product team. We paused recruiting when the Bay Area first went under lockdown. We're now actively recruiting 3 designers, 2 marketers, and 2 engineers immediately. This will allow us continue to improve our product to be world-class.
  • Release Investor Portfolio Web Page with IRR Calculations. We're also behind on our plan to show each investor their personalized unrealized returns. All of the engineering work has been done. It's now a massive data collection project for the 500+ startups that used Wefunder.
  • Modernize User-Facing Web Site. For the past four years, almost all of our engineering resources has gone into internal tooling to help us overcome a huge operational burden. As a result, our user-facing web site has stagnated since 2016. We plan to lay the groundwork in 2020 to completely revamp Wefunder by mid-2021.


Asks for Help

  • Lead Investor and Referrals. If you'd like to serve as a Lead Investor for a startup you are working with, please email jonny@wefunder.com. For each referral, we give the Lead $1000 to invest plus the equivalent of 5% carried interest.
  • Investor Panelist. If you'd enjoy interviewing the founders that want to launch on Wefunder for 10 minutes - asking hard-hitting questions - please email kieran@wefunder.com.
  • Recruiting. If you know of any super talented people that may enjoy working with Wefunder, please refer them to our jobs page.

Liked by Margarita Quijano, Dilraj Ghumman, Arie Milner, and 41 others

Nick. Congrats on the growth. I’m an early investor in Wefunder and a big believer in this industry. Having said that, I want to repeat comments/opinions I have been making for years. Of the top tier CF platforms (about 6 in this group) Wefunder continues to have the following issues: (1) the platform is definitely last among this group when it comes to ease of use, functionality, layout etc. (2) Also, your support is dead last. For instance, I have sent numerous unanswered emails over the years, posted several unanswered questions over the years, have had unresolved issues longer for months and in one case over a year. Unacceptable. (3) The updates and reporting on companies is also the worst in class. All of the other platforms provide consistent and regular updates more often and for more of the companies that have raised funds on their platform. I can’t help but wonder how much better your business would be if you corrected the above issues. While I am not reflective of the customer base as whole, I will say this. I stopped making investments on your platform because of the above issues over the last few years while making dozens of investments on other platforms, totaling a few hundred thousand dollars. I am only one person, but I’m sure these issues are hurting your business more than you know. I have also sent you emails directly and indirectly over the years offering to have a call with you and your team discuss the above issues and to give you some customer feedback and all of them went unanswered. As former entrepreneur and as potentially significant customer, it was disappointing to have these offers go without a reply in any form. I’ve been using CF platforms since 2013. This offer still standsI am trying to provide this honest feedback to you as encouragement to address these issues so that your company can be an ongoing leader in this important industry for the benefit of future innovators and entrepreneurs worldwide. 
Thank you for taking the time to write this Lloyd.  I do appreciate the honest and upfront feedback.  We're not unaware of these problems - we've been working on building a stronger foundation to tackle them going forward.  We've made some progress - but of course, it's not enough.  Our increasing revenue growth is allowing us to finally afford to recruit enough people to actually do the job to the standard our investors expect.  We were 7 people last August, we're at 20 now, and we'll likely be 30 by the end of the year.  (Our main competitors are over 50 for the past couple of years and have multi-millions in losses).   When we're onboarding our new product design team, I'll certainly have them reach out to you to hear your thoughts directly.  
Sweet update! I agree about the redesign and am willing to help; the Visual Designer role looks interesting! BTW, the "jobs page" link doesn't go to the jobs page.
Thanks!
any updates on the market share of wefunder versus the competition?
Our market share in terms of monthly investment volume has declined slightly year over year, primarily because of StartEngine's improved performance.  The only competitors of note (i.e., those who do more than $500k a month) are Republic and StartEngine.  SeedInvest stopped most of their Reg CF fundraises after their acquisition by circle and now typically does < $500k per month.
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amazing update nick, and great job on the progress from all the stats you have posted. Very much looking forward to the facelift of the wefunder page and IRR calculation. If you have any groups for giving feedback on the designs, would like to participate. Good luck for the rest of 2020
Thanks!  When we onboard the new designers, I'll have them interview you!
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🌿Prolific Investor
Thanks for the update. Update looks good. I can live without the following two bullet points but otherwise good. Product Improvement: Investor PanelsSEC Reforms Released. I’d rather keep the financials without the interviews. Funny @ 190M closest competitor
The financials are released before the round closes, so the panels are addictive. The SEC reforms allow companies to launch their campaign to figure out if investors are interested before spending several thousand dollars on a CPA review.  But before they can close the round and collect the money, the financials must be publicly released.
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🌿Prolific Investor
Appreciate the thorough update, and glad to hear things are going so well. Very glad to hear about the new vetting features: lead investors, custodians, panels. If you are looking for test users or design advisors for the front-end revamp, I would love to participate.
Thank you!  It'll likely be a few months after we fining onboarding the new team
+1 to your modernizing the web site and bringing some design thinking to it. This feature of your product would benefit from a thorough revamp, as legibility, discoverability, and then presentation of investments all could be improved. Both SeedInvest's and Republic's presentation and navigation are currently superior to WeFunder's. Looking forward to seeing improvements roll out. 
I fully agree with what you said!  Some of our competitors have superior user interfaces, and that is something I very much look forward to fixing.  
Can *accredited* investors invest in the second closing of Wefunder's $50M round? If so, how? Please provide details.
Accredited investors may invest by visiting wefunder.com/wefunder while logged in, and hitting invest
Can people invest in the second closing of Wefunder's $50M round? If so, how?
Only accredited investors can invest in Wefunder right now, as it's illegal for a funding portal to raise for itself using Regulation Crowdfunding.  At some point, we will do a Reg A+ campaign.
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great update Nick. Wefunder looks stronger than ever. Lead investor a great innovation. Kudos to you and the team. keep up the great work!