LEGO has officially purchased Bricklink, a database of Lego bricks that enables its 1.2 million registered users to find out what LEGO has done over the years, manage their collections, and buy and sell. We believe this is the beginning of a new trend with brands offering full collection management tools to their customers. The only problem is that for most brands, there is nothing like Bricklink for them to buy. 

In our newest article by Christian Braun (CEO), he examines what hasn't worked for iconic brands such as Hasbro or Mattel in the past and presents our custom database solution as the silver bullet for brands seeking to connect with their customer base. 

You can read the full article on LinkedIn here.