Green Olive Managing Partner, Fred Schlomka, was interviewed for this article a couple of weeks ago. 

Snippets from the article:
"Since there is a global trend of more attentive tourism, it would be safe to assume that many more tourists who want to visit places off the beaten track will be arriving here in the next few years. They will want to get to know Israelis and Palestinians, and will end up going home with new insights. Encouraged as it is by this rise in tourist numbers, Israel should prepare for a new kind of tourism — visitors who are much more aware but also more critical."

"The Ministry of Tourism believes that Israel will break another record in 2019 by hosting about 5 million tourists."

Read more: https://www.al-monitor.com/pulse/originals/2019/10/israel-west-bank-rashida-tlaib-tourism-birth-righ..."