I have been a prolific user of the UpCounsel platform since its beginning, and it has been instrumental in helping me grow my legal practice and provide legal services to both individual and corporate clients. In total, I have obtained over 1,000 new clients through UpCounsel,...

Thanks, Seth! Love hearing how valuable UpCounsel has been for you, and look forward to continuing to drive more value for you in the future! We’re stoked to have you onboard.

What is your expected growth in the next 3 years? How do you see the business getting there?

Hi Daniel, thanks for asking. We are forecasting approximately doubling the revenues annually over the next three years, with $22.4M being the end of 2024 target. This coming year we are focused on three things: 1) Rolling out new offerings to both the attorney and client sides of the marketplace. For attorneys we will have additional marketing programs/plans to increase their revenues and sharpen their client acquisition, and on the client side we are launching corporate subscription plans t...

How has UpCounsel been affected during the pandemic? Did business slow down and if so, why?

Hi Michael, great question. When we took over the business we didn’t know how it would perform in a down economy and prepared for the worst, but we’ve been very happy to see how it fared. Besides a 5% slower April for jobs posted, we did not see a pandemic-related slowdown. We launched our attorney subscriptions at the height of the pandemic (June/July 2020) at a high price point, and sold out all of the initial spots we opened within a couple of weeks. We actually bought the company right at...

How much does is cost you to acquire a customer?

Hi Cody, I’m glad you asked! Since UpCounsel’s traffic is 100% organic, we spend absolutely nothing to acquire a customer. The UpCounsel website is an organic traffic engine that includes 10,000+ highly detailed legal articles which consistently rank on the first page for a huge number of legal-related search terms. We spend a small amount each month to maintain our pages, but we recently decided to double down and invest more in SEO. So far that’s been paying incredible dividends -- our traf...

It was my understanding that most jurisdictions still do not allow non-lawyers to own law firms and also prohibit the splitting of fees with such. Bearing in mind that UpCounsel intends to establish its own full-service law firm, I had a few questions: 1) Can you share which j...

Hi Kevin, thanks for your great questions. For competitive reasons we aren’t talking about our strategy publicly, but I’m happy to discuss it privately. You can email me at kj at upcounsel.com to find a time!

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Todd interviewed UpCounsel on August 2, 2021. Play Video

Todd Folk

Founder/CEO of AppApp 10+ years in the hospitality industry. Serial Entrepreneur, Tobacconist, & Rum aficionado.

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says, "Team, Team, TEAM. I cannot stress this enough. Execution is what makes companies amazing and this team has showcased this properly. They understand when and how to pivot and test ideas - a rare and extremely valuable trait in founding teams."

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says, "I am very intrigued into the expansion into personal law. This is clearly a very different audience than corporate. I would love to understand more about how you plan on moving into this space and about your target users."

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LEAD INVESTOR

Invested $25,000 this round

It’s very rare in life that everything converges to provide the perfect opportunity. Investing in UpCounsel is one of those times for me.

As an owner of the Westchester Angels investment group, a leader of due diligence teams and a judge at pitch competitions, UpCounsel checks all of my boxes. There is a huge market need as access to legal services for startups and emerging companies is an area in serious need of disruption. The UpCounsel legal marketplace platform finally provides entrepreneurs and small companies with a chance to source lawyers and clients with the right experience, affordably.

In addition: (i) the leadership team at UpCounsel are true leaders with a track record of success, (ii) the few other legal marketplaces are geared toward consumers and not business, (iii) and the UpCounsel user acquisition strategy of publishing thousands of great articles addressing legal issues is how both lawyers and clients find the platform organically making it indispensable. I challenge you to google a basic business law question and not find the perfect resource from UpCounsel on the first page.

As a business lawyer, I subscribed to UpCounsel last year and the ROI has been spectacular as I trust this investment will be. By having multiple options with the validation of user reviews, users have choices and can seek the right fit for their unique needs without relying on uninformed referrals or Aunt Jane, the divorce lawyer, reviewing their business documents. For me as a lawyer, the days of trolling local networking groups and relying on referrals are replaced with directly selecting the matters on which I want to work. My legal practice has scaled dramatically in a short period of time and now I have virtually unlimited access to the work that I want to do from exciting entrepreneurs. Many have become regular clients and I couldn’t be happier.

Both as the owner of the Westchester Angels and as a business lawyer, I am confident that both the UpCounsel platform and my investment will continue to grow and scale and UpCounsel is poised to be a huge leader in the LegalTech marketplace. I’m all-in!

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