Unpluq

Making Phones Less Addictive

https://wefunder.com/unpluq

Total raised on Wefunder: 104200

Total investors: 86

Quick facts

  • Unpluq cuts screen time by blocking addictive apps until you tap the Unpluq NFC Tag to your phone
  • 649% Monthly Recurring Revenue Growth, 2024 vs 2023
  • $250k Annual Recurring Revenue
  • Outlier Retention: 63% still using Unpluq after 1 year (Average paid app=25% retained after 1 year)
  • IP - Patent PUBLISHED with the US Patent Office since 2021: use of NFC & more to control app access
  • Media Darling (all unpaid): Featured in BBC, WSJ, The New Yorker, Parents, Vice, and others
  • $22.9 Billion Market (Screen Time & Parental Control)
  • Real Human Impact: Unpluq Tag users spend 1 hour and 22 mins more OFFLINE per day on average

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Unpluq

Making Phones Less Addictive

Investment Terms

You will be investing in Unpluq through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2025. Our cash in hand is $13,430, as of April 2026. Over the three months prior, revenues averaged $28,323/month, cost of goods sold has averaged $206/month, and operational expenses have averaged $28,962/month.

At a Glance

Jan 1 – Dec 31, 2025
Revenue icon
$172,148
-24%
Revenue
Net loss icon
-$32,644
Net Loss
Short-term debt icon
$24,365
+218%
Short-Term Liabilities
Valuation icon
$136,283
Raised in 2025
Cash in bank icon
$13,430
Cash on Hand
Net Margin:
-19%
Gross Margin:
94%
Return on Assets:
-82%
Earnings per Share:
-$0.00
Revenue per Employee:
$0
Cash to Assets:
29%
Revenue to Receivables:
604%
Debt Ratio:
61%
UNPLUQ CONSOLIDATED FINANCIALS 31 DEC 2025.pdf Unpluq Inc. GAAP Financial Report 2024 2025.pdf
Management's Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.Overview

Making Phones Less Addictive

Milestones

Unpluq Inc. was incorporated in the State of Delaware in August 2024.

Since then, we have:
  • Unpluq cuts screen time by blocking addictive apps until you tap the Unpluq NFC Tag to your phone
  • 649% Monthly Recurring Revenue Growth, 2024 vs 2023
  • $250k Annual Recurring Revenue
  • Outlier Retention: 63% still using Unpluq after 1 year (Average paid app=25% retained after 1 year)
  • IP - Patent PUBLISHED with the US Patent Office since 2021: use of NFC & more to control app access
  • Media Darling (all unpaid): Featured in BBC, WSJ, The New Yorker, Parents, Vice, and others
  • $22.9 Billion Market (Screen Time & Parental Control)
Historical Results of Operations

Our company was incorporated in August 2024 and has limited operations upon which prospective investors may base an evaluation of its performance.
  • Revenues & Gross Margin. For the period ended December 31, 2025, the Company had revenues of $172,148 compared to the year ended December 31, 2024, when the Company had revenues of $218,857. Our gross margin was 93.82% in fiscal year 2025, and 89.91% in 2024.
  • Assets. As of December 31, 2025, the Company had total assets of $40,148, including $11,428 in cash. As of December 31, 2024, the Company had $35,079 in total assets, including $36,506 in cash.
  • Net Loss. The Company has had net losses of $32,643 and net losses of $196,420 for the fiscal years ended December 31, 2025 and December 31, 2024, respectively.
  • Liabilities. The Company's liabilities totaled $29,377 for the fiscal year ended December 31, 2025 and $697,398 for the fiscal year ended December 31, 2024.
Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $32,083 in equity, $375,850 in convertibles, and $238,000 in SAFEs.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don't have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 9 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Unpluq Inc. cash in hand is $13,430, as of April 2026. Over the last three months, revenues have averaged $9,441 / month, cost of goods sold has averaged $206/month, and operational expenses have averaged $9,654 / month. We're profitable at the moment, with the caveat that leadership is not paid any compensation.

Revenue has been declining since 2025; in May - Sept 2025 we had some amazing growth months, mostly through word-of-mouth and press, without spending anything on marketing. This was because of the Unpluq Family release and the brand redesign. Revenue has been slowing down again since October, and that trend has been continuing. The majority of decline is in web sales, which is a sign that we can also reverse this again with enough word-of-mouth and press.

Expecting revenue to stay similar to the current income, which is $7,500 - $8,000 per month. This is a combination of App Store revenue (~$3-4k / month), Play Store (~$1.5-2k / month) and web sales (currently ~$2-3k / month, this saw the biggest slowdown)

We're default alive, with an important caveat that this is without a full-time salary to the founder. The company will keep its head above the water, but we'll need to either 1) raise additional funding or 2) improve organic growth and marketing to reach profitability with 1 FTE salary.

See the above; we're default alive right now, so there's no immediate need for outside sources of capital. However, to accelerate growth, raising additional funding may be considered this year.

All projections in the above narrative are forward-looking and not guaranteed.

Risks

1
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
2
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
3
Platform Availability: The Company's solution depends on fair access to a third party's platform, for example, the Apple Screen Time API. Continued access to this and similar platforms such as the Google Play Store and the Apple App Store are critical in order for the company to deliver their service. A change in availability of these services could significantly impact the business and its future.

Other Disclosures

The Board of Directors

Director Occupation Joined
Jorn Anthonius Rigter CEO @ Unpluq Inc 2024

Officers

Officer Title Joined
Jorn Anthonius Rigter Director 2024

Voting Power

Holder Securities Held Power
Jorn Anthonius Rigter 9,665,904 Common Stock 61.1%

Past Fundraises

Date Security Amount
11/2025 Priced Round $32,083
3/2025 SAFE $104,200
7/2024 SAFE $11,200
12/2023 SAFE $95,200
10/2023 SAFE $22,400
3/2023 SAFE $25,000
3/2023 SAFE $64,200
11/2022 Convertible Note $20,000
11/2022 Convertible Note $100,000
4/2022 Convertible Note $118,000
8/2021 Convertible Note $109,000
8/2021 Convertible Note $2,350
5/2021 SAFE $20,000
9/2020 Convertible Note $9,700
9/2020 Convertible Note $16,800

Outstanding Debts

None.

Related Party Transactions

Use of Funds

$50,000 39.3% towards team/salaries, 8.7% towards operations and cost of goods, 39.8% towards marketing, 5.3% other costs and 6.9% Wefunder fees.

$850,000 31.6% towards team/salaries, 9.9% towards operations and cost of goods, 39.1% towards marketing, 5.3% towards other costs, 7.2% towards research and development, and 6.9% Wefunder fees. Raising more money would allow us to move much more quickly. We would hire more engineers, which would mean faster development, faster prototyping for our next physical product, and more firepower for our go-to-market efforts.

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common Stock 22,000,000 15,794,131
Shares Outstanding Under 2024 Stock Incentive Plan 1,920,479 334,093

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details