I met the founders of Trace Femcare over a year ago and their mission and vision are something that I felt strongly about. They are offering a solution to the feminine hygiene market that provides environmental stewardship for the person and the planet. The team continually has demonstrated to me they understands what it will take to create a successful enterprise. Through my own work regarding industrial hemp uses, Trace Femcare is one of the companies farthest along on regarding the commercialization of the use of hemp. They will likely be the key that unlocks the doors for the entire textile space as the quality of material required exceeds other end market requirements.
I have been providing financial and strategy advisory work to them. Being able to spend this amount time with the founders has greatly increased my belief that Trace Femcare can become a very successful company both financially and meet all its climate beneficial goals.