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Toymail

Safe and screenfree voice chat for kids that works through toys

toymail.co
New York NY
Technology Hardware Retail Toys Family

Highlights

1
15,000 units sold with zero marketing during soft launch.
2
Amazon's first investment in a toy company.
3
Founder's previous co. sold over 1 million units (Clocky).
4
97.5% of kids under ten do not own a phone.
5
Price $80. Margins ~75%.
6
Founder is an MIT and Apple alum.
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Targeted distribution partners: Apple, Amazon, AT&T.

Our Team

CEO
Founder Clocky and Nanda Home • Worked at Apple • Studied at MIT Media Lab • Sold 1 million units of first product Clocky.
Audry Hill Creative Director
Entrepreneur. Founder. Mother of three. Studied at University of Michigan.
Marla Kent Bogaerts Operations
Worked Toymail AFNE-A master hat changer, dedicated and resourceful, I'm passionate about great customer experience & smoothly running daily operation

Numbers

Co-Founder Gauri Nanda, Apple and MIT Alum, created Clocky, the alarm clock that runs away, which has sold over 1 Million units worldwide. University of Michigan alum and mother of three, Audry Hill worked with Gauri on Ticky, Tocky, and Clocky, and is the creative force behind Toymail. They founded Toymail in December of 2013. Their newest creation, Pop Clocky, launched to Bed Bath and Beyond during the 2013 holiday season and sold over 36k units. Projected sales expected over 1 Million by 2016.
Why we're doing this:
Whether you are a parent, grandparent, aunt or uncle, you probably spend way more time apart from the kids you love than you'd like. Getting a phone conversations going with a child is nearly impossible. Skype requires adult facilitation and movies/games are a click away. We use a medium for messaging that makes sense for kids: their toys. With only 2.5% of kids under 10 years of age owning smartphones and an $84B worldwide spend on toys, this is a large untapped market.
Most impressive accomplishments:
Gauri Nanda brought Clocky, the alarm clock that runs away to market, with sales of over 1M units, for which she was featured on the cover of Inc. magazine. Gauri bootstrapped Clocky, which was cash flow positive after only two months of sales.

Audry Hill is our resident mom with a background in all things creative and worked together with Gauri on the various lines of Nanda Home Clocky alarm clocks. She has also co-founded Toymail while raising three children.

Downloads

Overview