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Tia Lupita

Mexican food that's better for you and the planet

Pitch Video
Investor Panel

Highlights

1
💸 2X YoY revenue growth, D2C sales 3Xing MoM
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💰 912K in gross revenue in 2020, projected to reach $4M next year (not guaranteed)
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✅ Sold in 4000+ stores like Whole Foods, Sprouts, Wegmans, HEB, & Fresh Market. Also sold on Amazon and D2C platforms
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📣 Featured in Today, Fox News, NBC, Yahoo News, Forbes & more
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📈 Total hot sauce category growing 20% YoY, according to Nielsen
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🌍 Internationally-inspired food brands have grown more than 2X other brands in the past 2 yrs

Our Team

After growing up in Northern Mexico, Hector was shocked to find the lack of healthy hot sauce options when he moved to San Francisco. He talked to his mom, Tia Lupita, into letting him use his family's recipe and the rest is history.

Meet Tia, your new favorite hot sauce (& more!) 🌮

Hector Saldivar, knows that Food is Love. His mother, known affectionately as Tia Lupita ("Aunt Lupita" in Spanish), filled the family kitchen with the love, laughs and tasty eats that brought everyone together. In Mexico, family recipes are valuable heirlooms carefully handed down from generation to generation. Tia perfected her own family hot sauce recipe to create a delightful balance of heat and flavor, coveted by anyone lucky enough to get a taste.

When Hector moved to San Francisco, California, Tia would ship him bottles of her hot sauce, to make certain he always had a taste of home with him. Hector shared the love, and soon friends would come knocking, looking for the next delivery of Tia’s irresistible hot sauce. Too good to keep to himself, Hector returned to Mexico and asked for his mother's blessing to bottle the sauce for all to enjoy.

The brand is named Tia Lupita to honor his mom and the legacy of the family recipe. Tia's likeness on the label pays homage to her most-loved trademark: wearing a curler on her head while she cooks to keep her bangs out of her eyes! Complementing the completely craveable hot sauce, you’ll find more creative, healthy products have joined the lineup including Grain Free Cactus Tortilla Chips and Cactus Tortillas. 

Forward-looking projections cannot be guaranteed.

Only $750k of the $1.5M is being offered is this Wefunder round.

Overview