The China Project

An independent news & data provider that helps the world understand China better

Last Funded November 2023

$994,188

raised from 52 investors

Financials

We have financial statements ending December 31, 2022. Our cash in hand is $400,000, as of October 2022. Over the three months prior, revenues averaged $85,000/month, cost of goods sold has averaged $2,000/month, and operational expenses have averaged $175,000/month.

At a Glance

Jan 1 – Dec 31, 2022
$1,071,592
-0%
Revenue
-$1,990,874
Net Loss
$2,087,354
+0%
Short-Term Debt
$1,477,399
Raised in 2022
$400,000
-0%
Cash on Hand
Net Margin:
-186%
Gross Margin:
0%
Return on Assets:
-436%
Earnings per Share:
-$0.14
Revenue per Employee:
$89,299.33
Cash to Assets:
13%
Revenue to Receivables:
1,715%
Debt Ratio:
457%
Sup China Audit Report -- 2021 FY final .pdf THE CHINA PROJECT FINAL REPORT 1 .pdf

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

We are a New York-based, China-focused news, information, and business services platform.  We inform and connect a global audience regarding the business, technology, politics, culture, and society of China.

Milestones

SupChina Inc was incorporated in the State of Delaware in August 2015.

Since then, we have:

  • 55% YoY subscription revenue growth the past 3 years
  • An exceptional 25% YoY increase in Average Revenue Per User
  • Dedicated to helping the world understand China better by covering all news
  • 24/7 around the clock content with contextual analysis
  • Works with distinguished China-focused decision makers such as USCBC and the China Institute

Historical Results of Operations

  • Revenues & Gross Margin. For the period ended December 31, 2022, the Company had revenues of $1,071,592 compared to the year ended December 31, 2021, when the Company had revenues of $1,078,197.
  • Assets. As of December 31, 2022, the Company had total assets of $457,075, including $58,960 in cash. As of December 31, 2021, the Company had $948,072 in total assets, including $609,675 in cash.
  • Net Loss. The Company has had net losses of $1,990,874 and net losses of $1,133,057 for the fiscal years ended December 31, 2022 and December 31, 2021, respectively.
  • Liabilities. The Company's liabilities totaled $2,087,354 for the fiscal year ended December 31, 2022 and $8,477,952 for the fiscal year ended December 31, 2021.

Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $2,225,811 in debt, $1,477,399 in equity, and $8,580,800 in convertibles. 

Of the amount raised to date, $6,395,458 was provided by founder Anla Cheng.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 6 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

SupChina Inc cash in hand is $400,000, as of October 2022. Over the last three months, revenues have averaged $85,000/month, cost of goods sold has averaged $2,000/month, and operational expenses have averaged $175,000/month, for an average burn rate of $92,000 per month. Our intent is to be profitable in 24 months.

There have been no major changes to our revenues or expenses since the date our financials cover.

In six months we expect (but cannot guarantee) for monthly expenses to be approximately $200k, and revenues to be approximately $110k.  That's slightly higher expenses and revenues than we're currently generating as we invest in additional content and data.

We are not currently profitable.  We hope that this raise will be our final one prior to being able to reach a break even point.  We are targeting breakeven by the end of 2024, assuming that we're able to raise at least $3.5M of capital.  Should we need additional capital we may pursue other investors or additional convertible notes from related parties.

Although we can't guarantee any outcome, our exit hope is for a strategic acquisition by a larger data or media company. 

Projections herein should be considered forward-looking and cannot be guaranteed. 

Risks

1

The auditor has issued included a "going concern" note in the audited financials.  

We may not have enough funds to sustain the business until it becomes profitable. Even if we raise funds through a crowdfunding round, we may not accurately anticipate how quickly we may use the funds and if it is sufficient to bring the business to profitability. 

2

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

3

If the company cannot raise sufficient funds, it may not succeed.

The company is likely to need additional funds in the future in order to grow, and if it cannot raise those funds for whatever reason, including reasons relating to the company itself or to the broader economy,
it may not survive.


Other Disclosures

The Board of Directors

Director Occupation Joined
Anla Cheng Founder, Executive Chairman @ SupChina 2015
Clarence Kwan Founder and Partner @ KCY Family Office 2017

Officers

Officer Title Joined
Anla Cheng Founder, Executive Chairman 2015
Bob Guterma CEO 2019

Voting Power

Holder Securities Held Power
Anla Cheng 6,200,000 Voting Common Stock 77.5%

Past Fundraises

Date Security Amount
Priced Round $934,188
5/2022 Priced Round $1,477,399
12/2021 Convertible Note $1,650,000
2/2021 Loan $160,973
12/2020 Convertible Note $3,000,000
6/2020 Loan $800,000
12/2019 Convertible Note $1,500,000
12/2019 Loan $535,386
12/2018 Convertible Note $250,000
12/2018 Convertible Note $350,000
12/2018 Loan $729,452
12/2017 Convertible Note $50,000
12/2016 Convertible Note $980,620
12/2016 Convertible Note $800,180

Outstanding Debts

Issued Lender Outstanding
12/31/18 Anla Cheng
$729,452
12/31/19 Anla Cheng
$535,386
6/19/20 Anla Cheng
$800,000

Related Party Transactions

SupChina's CEO is the President of a 501c3 tax-exempt non-profit organization called The Serica Initiative. The Serica Initiative advocates for causes that are wholly independent of an unrelated to SupChina's business, but which may be of interest to SupChina's existing audience. As such, the two organizations collaborate from time to time. When The Serica Initiative requires certain media production services, for example the production of videos or the organizing of online webinars -- both of which are activities at which SupChina excels, The Serica Initiative may engage SupChina to provide these services as a vendor. When this happens, SupChina prepares a cost estimate for The Serica Initiative, which the latter then compares to market rates for the same services. If and when The Serica Initiative decides to utilize SupChina's provision of services, SupChina would then issue an invoice to The Serica Initiative, who would pay as any other customer would. Revenue to SupChina that falls into this category can be found in the "White Label Media Production" line of the SupChina Profit & Loss Statement. Funds do not flow from SupChina to The Serica Initiatve.

Use of Funds

$50,002 92.5% towards content, data and analysis (ongoing content for the products and platforms), 7.5% towards Wefunder intermediary fee

$3,499,998 32.5% towards content, data and analysis (ongoing content for the products and platforms), 20% towards sales, marketing, and advertising, 25% towards technology and product development, 15% towards general admin, and 7.5% towards Wefunder intermediary fee

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Voting Common Stock 11,000,000 8,000,000
Non Voting Common 11,000,000 6,320,164

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details