How long will the wefunder be available?

Hi Emily! We plan to run the campaign until we sell out, or for eight weeks - whichever comes first!

How much money is required to hold a reservation?

Thanks for the question Ashley! At this stage, you don't need to put any funds into escrow - we'll ask you to do that once we file our paperwork with the SEC (anticipated in the next 1 - 2 weeks). And the investment minimum is set to $100.

In the presentation, you mentioned your average order value is around $100, and from there, you make 50% ($50 dollars) on gross margin (including shipping) and you pay around $25 on marketing per order. That leaves around $25 to pay for Personnel, Warehouse, Website, etc. My q...

Hi Peiro, thank you for your thoughtful question! In 2023, we've made meaningful strides to further increase our gross margin and reduce our operating costs. This has already translated into profitable months this year. Furthermore, our unwavering focus is on the enhancement of the customer experience. By doing so, we aim to drive down marketing costs per order — our most loyal customers are not only increasing their own purchases but also playing a pivotal role in attracting new customers to...

Hi there, please may you share the annual revenue for each of the last three calendar years and forecast revenue for 2023? Thanks.

Hi James, thank you for your interest in investing! Our revenue is as follows: 2021: Net Revenue $16.5M/ EBITDA -$7.4M; 2022: Net Revenue $13.4M/ EBITDA -$5.9M (majority burn from 1H ‘22); and 2023: Net Revenue $13M/ EBITDA +$150K (Not guaranteed). As you can see our focus has been on getting to sustained profitability over growth at high cost, which we are looking to achieve this year. Following this, our aim will be to continue healthy, sustainable growth! We welcome you to become an owner ...

Hey Eliza, Thanks for the annual revenue figures. Impressive progress on profitability – without too big a hit on the topline. One more q if you don't mind – what's the revenue and EBITDA distribution between your online and in-store channels? It's helpful for me to understand...

Thanks James, and sure thing — it’s about a 70/30 split between Online and In-Store Revenue with Stores in aggregate being 4-wall profitable.

The Sill

Own A Piece of Generation-Defining Houseplant Brand ‘The Sill’ Today!

thesill.com

New York, NY

Female Founder Ecommerce Consumer Goods Consumer Goods Minority Founder

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Founder and General Partner, Brand Foundry Ventures

LEAD INVESTOR

Invested $250,000 this round + $1,440,000 previously

Eliza and The Sill firmly captured my attention well before Brand Foundry Ventures led the company's seed round. Our focus at Brand Foundry is on innovation-driven brands that can connect more directly with today's online savvy consumer. In this regard, The Sill stands as a commanding force in a massive and growing $5bn+ industry. I've sat on the Board and watched the company grow and evolve these past few years in remarkable ways and continue to have conviction in the brand, the team, and their unwavering focus on the company's vision. I am proud to support The Sill as they embark on this next phase of growth.

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