Tampon Tribe

Tampon Tribe is creating a whole new category of organic period care by designing and manufacturing toxin-free, organic, plastic-free period products that people love. We use innovative and environmentally-friendly materials, helping our customers protect their bodies and the planet.

The feminine hygiene market is set to reach $68.70 billion by 2030. The current tampon crisis has opened the doors to massive growth opportunities, as people hurry to switch from traditional brands. Boasting a recurring-revenue, impact-driven model, Tampon Tribe is positioned for rapid growth and a fast exit.

Tampon Tribe is the only US period products company to only use GOTS and ICEA-certified organic cotton, to be 100% toxin-free, and 100% plastic free.
This gives us a massive first-mover competitive advantage.

Demand for toxin-free, sustainable & organic period products is exploding, however, they’re notoriously hard to find. 

Over the past 3 months alone, we have seen astronomical growth, including 618% YoY Q2 growth on Amazon! We are also fielding a growing number of enterprise, distribution, and B2B calls, and could have sold our warehouse stock 5x over!

The ongoing global tampon crisis isn’t going anywhere: on top of being unable to secure baby formula, women are now struggling to locate and purchase essential period products. Consumers are desperately seeking better period product choices.

Tampon Tribe is the period company for today and the future. Organic, sustainable, and plastic-free, our products are sold via D2C subscription, B2B recurring corporate contracts, Amazon, and retail placements. We are in customers’ homes, workplaces, and leisure venues. A constant presence, Tampon Tribe is the new go-to period brand—where and when we’re needed.

Tampon Tribe is the first and only U.S. company to exclusively offer certified organic, plastic-free, and sustainable period products.

As a tribe of active women with a passion for the planet, the team at Tampon Tribe designs products they use themselves, created with sustainable certified 100% organic materials that are good for all bodies!

Everything is put to the yoga/hiking/running/swim test, and packaged and positioned where active women shop.

Tampon Tribe’s line-up includes 100% ICEA- and GOTS-certified organic cotton tampons, pads, and liners, all of which are vegan, plastic-free, hypoallergenic, and compostable.

Our menstrual cups are silicone-free. They’re made with medical-grade TPEs, which warm the body for a perfect fit (they’re also recyclable!).

Ashers Period Undies are all crafted with the latest organic modal fabrics, which are super comfy, moisture-wicking, and free from PFAs! 

Customers are actively seeking upgraded products in this space, and we are constantly iterating with the latest period tech and fabric innovations.

Period products are essential items. The period products market has continued to grow and maintain strength through COVID and despite market fluctuations. There is now an increased awareness of, and demand for, safe and sustainable products, such at ours.

Through an omni-channel distribution strategy, Tampon Tribe is capitalizing on this momentum and we are everywhere that consumers are—exactly when they need us.

Subscriptions for consumers and multinational companies, retail partnerships (e-commerce and brick & mortar), and private-label contracts drive revenue.

We have an elite list of enterprise customers which keeps on growing.

We know that our customers are looking for safe, period products that are good for the planet and their bodies. Our customers are smart – they know that most of the pads and tampons on the shelves these days have bleaching chemicals that are harmful for their bodies. That's why they look for safe alternatives that they can feel good about using and discarding.

Gaby and Jen created Tampon Tribe as a movement to protect the Earth and women’s bodies – all while giving back to women in need. Hailing from Brazil and Australia respectively, they arrived in Los Angeles to find that there weren't too many period care brands and products that were sustainable, gender-inclusive, and reliable.

They realized that together they could create a business that met a demand (people wanting more organic, sustainable options) and allowed them to pursue something they were passionate about (accessible, environmentally period care).

Experienced lean entrepreneurs and growth marketers, Tampon Tribe’s team boasts a track record of success that includes founding and exiting companies, pivoting to stay ahead of market conditions, and leading sales to multi-million dollar exits. This puts the company in a winning position for fast-paced growth, as well as a strong exit.

In development are two new lines: organic reusable pads, and organic ultra-thin pads with natural anti-leak, anti-odor and anti-bacterial properties. We are already in talks with three major retailers about them!!

We have an ultra-clear B2B direction for Q1 and Q2, 2023. More than 80% of US companies have pledged to go plastic-free by 2023, and we are the ONLY plastic-free, certified-organic, and FDA-licensed period products company in the US. We are currently adding to our sales team to capitalize on this fantastic growth opportunity, and it will be our laser focus for the first half of the year.

Amazon recorded $116.444 billion in sales Q1 2022, up 7.9% for the same period last year. The period product market on Amazon is experiencing even greater growth, as more shoppers turn to Amazon for ease of use.

Our competitive landscape on Amazon is very good, with only five players in the natural space. We will chip away at their sales by Q1, 2023, and then continue to grow and thrive.

We saw staggering growth last quarter on Amazon, and with our 2.5 ROAS heading toward 5.5, we are primed to hit the $120k mark by Q1, 2023 (not guaranteed).

Partnering with CleanHub, we have doubled our plastic-free initiatives. Not only do we use zero plastics in all of our products and packaging, we double our impact by cleaning our oceans and waterways of the same amount of plastic waste.

We work with Green Worms, a fantastic women-led ecology start-up that employs local women in their efforts.

We wholeheartedly believe that companies should raise money only if they are 100% committed to delivering outstanding results and returns to each and every investor. To that end, our goal is to accelerate growth and prime Tampon Tribe for a strong exit.

We are currently in talks with three potential acquirers (under NDA), and we know the metrics that we need to deliver a strong return for our investors.

We have a clear path to $2.5M this year, then quick growth to $5M.

Following our average annual YoY growth rate of 486%, we will conservatively hit a $50M run rate by 2027. (not guaranteed)

We are the ONLY company in the U.S. feminine hygiene space that has chosen not to raise insane amounts of money, which puts us in the perfect position as a realistic and attractive acquisition target. We know that nothing is certain, but as our track record shows, we will work tirelessly to ensure that you get the best return on your investment.

Use of Funds

With a fresh injection of capital, we can accelerate our growth. To ensure continued growth and sector dominance, we’ll use the capital raised to expand inventory, boost our B2B sales team, add rapid-scale marketing efforts, and build and solidify our Amazon presence. We will continue to develop key product lines to meet soaring demand. By supercharging our growth and sales engine, Tampon Tribe will further expand our sales and product offerings that lead to both new and recurring business revenue.

Valuation

As a side note, we’ve been told by multiple investors that we could raise at a much higher valuation, given the growing product demand in our sector. We chose to price this round conservatively.

We decided to do this because you and the retail investor community are incredibly important to us, as you can see by our previous two raises on WeFunder. You are the heart and soul of our business.

By pricing conservatively, we aim to create great returns for you and everyone involved.

We can’t wait to have you with us for the rest of our journey!

A link to our deck is here.